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Global Newsletter: June 21, 2019
4Hoteliers.com ~ Click title to read the article
Friday, 21st June 2019
 

2019 LGBTQ+ travel trends, ITB Asia, putting the customer first in revenue, travel braggers are forcing hotels to up their digital game and hot springs trends.

2019 LGBTQ+ travel trends
Friday, 21st June 2019

Surveying more than 1,000 respondents, results showed that compared to heterosexuals, those who identified with the LGTBQ+ community were more concerned with personal safety and social political climates in their destinations.

Half of LGBTQ+ respondents say the State Department’s travel advisories have made an impact on where they choose to travel, compared to 18 percent of heterosexual respondents, for example >>

The number of Chinese visiting Turkey increased by 70%
21 Jun 2019 : 2018 has been declared as 'Turkey Tourism Year' in China and a Chinese pop song with lyrics referring to 'romantic Turkey' has almost doubled the number of tourists from China in 2018 >>

Ecole hôtelière de Lausanne receives green light for an international campus in Singapore
21 Jun 2019 : EHL has been authorized by the Singaporean authorities regulating private education institutions to deliver its Bachelor course in Singapore, receiving the EduTrust certification >>

HIGHLIGHT ARTICLE

Putting The Customer First In Revenue
Friday, 21st June 2019

Still today, we get quite a bit of criticism in revenue management for being so rooms focused. One of the best ways to change that is to invite people in and have a broader conversation.

The critical points are to make sure you've got the senior executives involved. And, of course, reservations, operations, and if the F&B team wants to be involved, fantastic! >>

Millennials: The Travel Braggers Are Forcing Hotels to Up their Digital Game
Millennial, a social-media-centric generation loves to blow their own trumpet when it comes to travelling and other rich experiences, and they especially love to do it online. This trait is being noticed by the hospitality industry, and they’re quick to capitalize on it >>

Top Five Hot Springs Trends Worldwide
Trends put focus on World Bathing Day, June 22, and the new role hot springs are taking in connecting communities, including designing for multiple generations of users and hot springs’ unique—and ever-expanding—wellness offerings >>

Five Ways to Eliminate Customer Service Friction
It’s been a while since I talked about the concepts of friction and convenience: Our customers have learned what it’s like to have a friction-free, no-hassle, convenient experience and they love doing business with the companies that make it easy >>

Types of Content That Will Help Build Your Story on Social
Your online presence is something that takes time to build – Rome wasn’t built in a day and all that! Think about when you meet someone in the flesh for the first time – you get a feel for who they are, what they stand for, whether or not you’ll mix well with their personality & demeanour – your potential guests will form their first opinions on your hotel based on what they see online >>

Global Newsletter from yesterday: June 20, 2019
Hyatt and China's Homeinns unveil UrCove, Marriott opened first int'l hotel 50 years ago, travel intent products are baffling hoteliers and difference between a writer and a content strategist >>

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