What we learned at the Direct Booking Summit, world first zero waste flight, guide to the Google ads migration and why historic buildings make great hotels.

What we learned at the Direct Booking Summit Paris 2019
Friday, 28th June 2019

'The future of hospitality is now'

After dozens of presentations, hundreds of delegates attending and two days packed with unforgettable experiences, the summit EMEA has come to a close for another year.

Some of the brightest stars in hospitality shared their expertise from locations around the world and hotels of all sizes, providing each attendee with practical advice towards our shared common goal - empowering hoteliers to drive more bookings direct >>

Coming to your Airport soon: the first all-electric plane
28 Jun 2019 : The Caribbean air carrier Cape Air debuted the first all-electric passenger plane. The plane has a maximum range of 650 miles and will travel at speeds between 240 and 279 knots. As with all 100 percent-electric aircraft, Alice doesn't need fuel to fly >>

IHG’s avid™ brand maintains robust pipeline
28 Jun 2019 : InterContinental Hotels Group announces continued strong momentum for its avid™ hotels brand with nearly 50 projects approved for planning or currently under construction >>

Mӧvenpick opens wellness resort in Bangkok
28 Jun 2019 : Nestled in the heart of Sukhumvit, the resort is surrounded by lush greenery with trees dating back over a century, featuring 293 spacious rooms and suites with balconies that overlook the gardens, guestrooms come equipped with yoga mats, a dedicated health and fitness TV channel and a range of signature in-room amenities >>

Qantas launches world first zero waste flight
27 Jun 2019 : Australia’s very own Qantas trialed the world’s first zero-waste flight on Wednesday 8th May 2019 marking a significant date in aviation history, with plans to cut 100 million plastic items from its flight operations over the next year >>

HIGHLIGHT ARTICLE

The Hotelier’s Guide to the Google Ads Migration
Friday, 28th June 2019

According to netmarketshare.com, in 2018 Google accounted for 73% of search engine market share for desktop and 81% on mobile.

Whether you’re a seasoned metasearch expert or just dipping your toes into the metasearch pool, you need to know about Google’s hotel advertising product.

This guide will introduce you to Hotel campaigns, one of the latest updates to Google Ads, and explain the key components that go into making a metasearch campaign on Google >>

The Merging Of The Industries: Hospitality And Wellness
You’re no stranger to the term ‘wellness’, what with modern lifestyle placing so much emphasis on it, but, in addition to wellness offerings springing up as an industry in itself, hotels are also making a lot of effort to cater to the demands of millennial and Gen Z travelers >>

How Hygge is Taking Hotel Design by Storm
In the world of hospitality and hotel design, new things are always coming forth and pushing the boundaries of what is considered normal and as more and more modern design ideas emerge, it can be hard to sort through some of them >>

Why Historic Buildings Make Great Hotels
The UK’s rich history is a major draw for visitors – and the chance to stay in castles where former kings resided, or country homes fit for a Jane Austin novel, is the type of experience that resonates with many >>

Global Newsletter from yesterday: June 27, 2019
Challenges adoption of online booking platforms, passengers want focus on sustainable fuels, digital marketing mistakes to be avoided, technology empowers and predictive customer support >>