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Global Newsletter: May 16, 2019
4Hoteliers.com ~ Click title to read the article
Thursday, 16th May 2019
 

IHG launches new suites brand, MGallery debuts in Kyoto, traveler of 2019 now demands instant gratification and using Instagram to maximize your hotel´s social media marketing.

IHG launches new suites brand
Thursday, 16th May 2019

InterContinental Hotels Group revealed its new all-suites brand, Atwell Suites™, to thousands of IHG owners and operators at its Americas Investors & Leadership Conference in Las Vegas. The new upper-midscale hotel brand will target an estimated $18 billion industry segment with strong guest and owner demand >>

Jaz in the City plans fourth location, Dubai
16 May 2019 : A design hotel for music lovers will open in the historic old quarter of Dubai in 2022, fourth location after Amsterdam, Stuttgart and Vienna >>

MGallery debuts in the historic capital of Kyoto
16 May 2019 : MGallery Kyoto Yura Hotel will make its debut in the country’s ancient capital, promising to take guests on a journey to the crossroads of time in the dawn of modern Japan with interiors blending elements reminiscent of the legendary Samurai era >>

TUI Group to add more than 20 new hotels to portfolio
16 May 2019 : Opening of own hotels and international concept hotel, debut in Greece: 3 hotels in Kos acquired at auction >>

HIGHLIGHT ARTICLE

To Drive Success, Marketing and Revenue Must Collaborate
Thursday, 16th May 2019

One of the biggest barriers to collaboration is the fact that these two positions often report to different managers. As a result, the strategies and goals are not always aligned.

Similarly, the role of 'marketing' in hotels is changing. It’s no longer just about designing a really beautiful brochure. Marketing is now more focused on data, analytics and understanding how to get the right message to the right person at the right time >>

Traditional loyalty is almost dead and pure points alone as a strategy is no longer going to cut it
The traveler of 2019 now demands instant gratification, unbundled choices and great CX to trust and remain loyal to your brand >>

Your Outdated Venue Management Technology Costs You More Than You Think
The digital era that we find ourselves in can be viewed from two perspectives – one in which companies are inspired by the new possibilities of the digital revolution and one in which technological investment is an overly costly expenditure >>

Using Instagram to Maximize your Hotel´s Social Media Marketing
Customers now take photos of everything at any moment of the day and this new trend is influencing how restaurants and hotels design their spaces, so, if you want to make your hotel more 'instagrammable', as is the prevalent buzzword, and integrate a proven Instagram strategy for hotels, read on and follow our handy tips >>

3 Questions to Ask Yourself About Your Own Career
If you get far enough in your career, and you have had a chance to fully settle into your field, you might eventually start asking yourself questions about your current job in the hospitality industry: More specifically, you may have reached that time in your career when you need to ask yourself, if not one of them, all three of the following questions >>

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