In a bid to evolve from ride-hailing app to super app, Grab announced four new services to its platform – trip planning, hotel booking, on-demand video streaming and movie tickets.
To deliver these services, Grab is partnering with Booking.com and Agoda for its hotel bookings (no surprises here since Booking Holdings has invested $200m into Grab), video-streaming service HOOQ, and movie-ticketing platform BookMyShow.
Agoda went live today while Booking.com will kick in by the second quarter. All four services will be progressively rolled out across South-east Asian markets by June this year.
By year end, the company, which raised a total of US$3b funding in 2018, will have a total of 500 partners on the GrabPlatform. GrabPlatform is a suite of APIs that give partners access to parts of Grab’s technology, launched last year.
Grab’s advancement into multiple sectors comes as no surprise, following its shift into food and mobile payments in the past two years, as it pursues its ambitions of becoming South-east Asia’s most dominant super app.
Travel insurance will come next, and the company will also extend ticketing to beyond movies.
Said Jerald Singh, group head of product and design, Grab, “a deliberate decision we made was that our super app would be powered by partnerships… we recognised early that we couldn’t build these high quality services on our own. It’s a true differentiator between [us] and others in the region.”
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