ibis’ new positioning includes ibis Music, Rosewood Bangkok, did you know that the five best bars in the world are in hotels? and how to identify (and then fill) content gaps in your niche.

ibis’ new positioning includes ibis Music
Monday, 1st April 2019

Ibis’ new music program, ibis Music, is the latest step in the brand’s transformation, offering local residents and travellers a totally new experience in hospitality, creating vibrant social hubs for increased social interaction with the local community.

With a new brand positioning, conversion to mobile check-in, a new design direction and a new focus on food and beverage sales, the ibis Music program is set to provide a more modern and emotional proposition to appeal directly to music lovers >>

Rosewood Bangkok opened its doors
31 Mar 2019 : Rosewood Bangkok, a visually striking, ultra-luxury property on Ploenchit Road in Bangkok’s prime central business and retail district, has opened on 31 March 2019, marking the second Thailand property for Rosewood Hotels & Resorts >>

2019 will mark record growth for Hyatt in India.
1 Apr 2019 : Expansion plans foresee the addition of over 2,100 guestrooms through the opening of more than 14 new properties over the next 24 months and aside from growth in the larger capital cities, the emphasis will be on leisure and cultural destinations, with a focus on emerging cities within India >>

HIGHLIGHT ARTICLE

Did You Know that the Five Best Bars in the World Are in Hotels?
Monday, 1st April 2019

Why do hotel bars dominate the top of 'The World’s 50 Best Bars' list? It’s the atmosphere baby! Each of the world’s top five bars is located in one of the world’s most celebrated hotels. Coincidence? Hardly.

In each instance, the hotels have strived to design unique spaces that enchant guests, often by drawing on the history of their locale >>

How to Identify (and then fill) Content Gaps in Your Niche
The saying goes that ‘content is king’, and all cheesy clichés aside, for an online business it’s undeniably true, content comes into every single aspect of owning and running a website. From your basic web page, to your blog section, your content marketing strategy, your product or service descriptions – and even the content you choose for your paid advertisements! >>

The Art of Making Your Hotel Likeable Online
Some hotels brands have stealthily dominated the marketplace for years, but don’t give full credit to lofty budgets or a robust marketing staff, though these both help tremendously, one thing these hotel brands have all mastered is brilliant psychology and persuasion techniques that entice people online to book time and time again >>

The Data Journey in a Hotel
Data scientists are becoming increasingly popular and necessary as industries realize the need to manage data points and understand how to collect and breakdown their data to better advance their business >>

Evolving Workstyles Favor Boutique Hotels
Boutique hotels appear well positioned to capitalize not just on renewed interest in small group meetings, but mobile workers’ endless quest for a cool place to work >>