Responding to reviews should be a breeze now, after getting through the simple guides on properly replying to positive and negative reviews and if the thought of addressing guest feedback still keeps you up at night, why not get some inspiration from some of the best?.
Here are five examples of hotel managers responding like stars. Make sure to pay extra attention to the tried and true strategies that were used in these cases, since they are known to make a positive impression.
1. Recognize the staff
This Novotel General Manager does a great job at thanking the guest for her review while also acknowledging the hotel staff. The housekeeper in question is positively endorsed and the manager makes it clear that her work is appreciated within the hotel, which leaves a great impression. Not only that, but the guest is addressed personally, by her name, and invited back for another excellent stay.
2. Offer a solution
Notice how heartfelt and enthusiastic this particular reply from Jessica L. is? Plus, she acknowledges the negative part of the review by announcing a solution. The negative has become a positive – and I want to try that new menu!
3. Guests love compliments, too
In all fairness, it would be tough to write a bad reply to the glowing review below. But this manager really nails this particular response. It is so genuine and natural, and she even takes the time to complement the guests!
4. Make useful recommendations
No one knows your hotel and its positive services and features better than you, so it’s essential to be involved in any guests’ journey and guide them along the way. This Sofitel manager offers a simple and short reply to an excellent review, but one that is helpful and shows interest in the guests’ wellbeing. He even makes a cocktail recommendation for the next time the guest decides to book a stay, which completes the review and its point of interest.
5. Invite guests back
When responding to a negative review (although, in this case, it’s not entirely negative), it’s always important to apologize, address all specific concerns, and invite the guest back. This management response follows all guidelines for responding to a negative review and still remains authentic and sincere.
If you want to have even more control over future guest reviews and ensure more positive ones, we highly recommend checking out this guide on DOs and DON’Ts for guest surveys!
Laura Badiu is a passionate bookworm and a gifted writer. Since joining TrustYou’s marketing team, she has embraced topics in the travel and hospitality sector with enthusiasm. Using her degree in Journalism, Laura creatively weaves words into insightful stories with a focus on reputation management.
www.trustyou.com
