Istanbul launches global tourism campaign, letter from Boeing, reinventing the hotel as a meeting of worlds, a new kind of DORM is emerging and influencer marketing.

Istanbul launches global tourism campaign
Tuesday, 19th March 2019

In the 2018 tourism report published by the European Travel Commission, Turkey had the biggest tourist count increase among 33 European countries and Istanbul, one of the top 10 most visited cities in the world, has broken records by hosting 13.4 million tourists in 2018, an increase of 24%.

To introduce the city more effectively on an international scale, İstanbul Metropolitan Municipality has started a new project called 'Visit İstanbul'. It has already hosted fashion and travel stars from different countries, and will now focus its campaign on the United Kingdom >>

Letter from Boeing CEO Dennis Muilenburg
19 Mar 2019 : We know lives depend on the work we do, and our teams embrace that responsibility with a deep sense of commitment every day, our purpose at Boeing is to bring family, friends and loved ones together with our commercial airplanes—safely >>

News from around the APAC region
18 Mar 2019 : Hotel industry and travel news from around the Asia Pacific region: Japan Airlines’ new low-cost carrier, ZIPAIR Tokyo to launch flights in 2020, Accor and SBE to debut Hyde in Australia, Six Senses opens in Cambodia and more >>

Passengers happier when technology smooths their way through passport checks
19 Mar 2019 : Airline passengers are using automated technology for passport checks at double the rate recorded recently and are more satisfied when doing so too >>

HIGHLIGHT ARTICLE

Reinventing the Hotel as a Meeting of Worlds
Tuesday, 19th March 2019

The mystique of a good hotel has always centred on the idea that unexpected things can happen. I’m not talking about rude surprises, like a hot shower that suddenly turns cold, or a $30 surcharge for wireless internet.

I’m talking about intrigue. A good hotel is a place where stories converge. It’s a gateway to - and a reflection of - the community in which it operates.

One of the reasons Airbnb succeeded in shaking up the hotel world was that it brought a new social dimension to hospitality. All of a sudden, you didn’t need a shared building where travellers stayed in separate rooms >>

Influencer Marketing – Can Your Hotel Benefit From It?
A simple banner or a TV commercial is no longer enough to attract and retain customers and hotels are becoming aware of this. With the rise of social media and YouTube channels, publicity and advertising have reached new heights and they have often been given actual faces: the ones of influencers and hotel influencer marketing >>

Flexing Hotel Labor Today
It’s easy to say, 'flex down your labor costs' when revenues drop, but is it easy to do?

In a market of uncertainty and seasonal fluctuations, managing hotel property expenses is a challenging job that remains on the forefront of the minds of strategic operators, hotels that implement a staffing strategy that adapts to these changes will keep operations running smoothly throughout the year and even throughout an economic slowdown >>

As the Industry Evolves, a New Kind of DORM is Emerging
If there’s anyone who understands the true value of a holistic and cohesive revenue strategy it’s Mike Medsker, who has worked across many of the hotel departments that touch revenue, from sales to marketing to revenue management >>

Why Consolidation is in the Air for Flexible Office Space, Something to Learn From Hotels
As flexible space continues to build its presence in global office markets, consolidation between operators of all sizes could help take it to the next stage of maturity >>