Transformation is in the air at TUI, Next Story Group grows footprint, Sheraton unveils new logo and Africa: we will become a wellness destination.

Transformation is in the air at TUI
Friday, 15th March 2019

In today's global tourism market, to future-proof your business, you must vertically integrate and scale up, says Friedrich Joussen, CEO of TUI Group, speaking at the ITB in Berlin this week. At the same time, transformation and adding value creation is key.

The next big challenge for us is taking our business into two platforms, 27 million customers in a global cloud. We are looking at the question of global inventory – and how we optimize the value creation >>

Next Story Group grows footprint in Australia and enters Sri Lanka and Vietnam
15 Mar 2019 : International hospitality company Next Story Group is expanding across Asia Pacific markets in 2019 with its successful hotel brand Next Hotels and genre-defining urban lifestyle concept, Kafnu >>

Young Hoteliers Summit (YHS) 2019 blast off!
15 Mar 2019 : In commensuration with honouring the 10th anniversary of YHS and its accomplishments, the umbrella topic of this year’s edition ‘The Scope of Hospitality: Envisioning – Defining – Succeeding’ seeks to narrate hospitality success stories and at the same time construct a guiding path for aspiring leaders of the industry >>

Sheraton unveils new logo
15 Mar 2019 : Sheraton Hotels & Resorts continues its transformation journey with a nod to its timeless pioneering legacy, as it unveils a new logo that pays homage to its past and depicts its vision for the future >>

ITB Berlin 2019 final news updates
15 Mar 2019 : A final round up of several news happening and articles from ITB Berlin, brought to you live by our own team of journalists >>

HIGHLIGHT ARTICLE

What Just Happened in Social Media and what it Means for Hotels – March 2019
Friday, 15th March 2019

The hospitality industry never sleeps and social media doesn’t, either. This week’s edition of our biweekly newsletter discusses new changes to Facebook groups, expanded Promoted Pin access, clarification of YouTube policies, and some news about what Instagram is working on next.

Many brands have everything from lead magnet ebooks to travel brochures online available to connect with guests and improve their experience along the way.

Optimize your content moving forward with the featured snippet potential in mind, because the potential search visibility and resulting traffic could be an opportunity too good to pass up >>

Africa: We Will Become a Wellness Destination
Travelers have long visited Africa to see its wildlife and other natural glories, but as the continent sees a surge in international visitors, some are coming for another local specialty – Ubuntu – or African wellness.

Africa’s wellness industry combines both conventional and traditional medicine – which is over 4,000 years old – unique plants and treatments. The philosophy of Ubuntu influences the industry >>

Strategies to Prepare for Design Thinking - Part 5: Reconstruct Common Concepts
It might seem surprising, but being creative often first means being destructive: The great inventors of new products aren’t simply adding to what they’ve seen before, they critically question and challenge the standard ways of doing things, and then they look for fresh new angles to build on >>