Exclusive ITB Berlin Feature: More data to close gaps, more visual storytelling and more social media – those are the top trends in travel advertising, said Matthieu Betton, general manager Europe of Sojern, a global travel consultancy.
Explaining Sojern’s State of the Industry: The 2019 Report on Travel Advertising's key findings at the ITB convention in Berlin this week, he noted that the biggest challenge for travel marketing folks is delivering personalized advertisements and offers in real time, he added.
“If you don’t personalize, you are losing," Betton said. "The single difference between a one-time customer and long-time loyal customers is how personalized you can offer a product, a service, or a promotional message over time.”
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