A little help to avoid creating your own social media crisis: Before posting anything to social media you need to ask yourself – 'What could go wrong here?', could I be insulting a stakeholder group? Does this message mean the same to an outsider as it did to our internal team? What about possible misinterpretations, or bad translations into other languages?.

While the specific concerns vary depending on your industry, region, and any number of other factors, the important thing is that you’re aware trouble is only one tap of the SEND button away in today’s hyper-sensitive world.

One thing that can help tremendously is knowing what entire categories of posts you should steer clear of, and the web experts at Red did a nice job of sharing “8 Types of Social Media Posts Your Business Should Avoid” in a recent infographic:

Erik Bernstein
erik@bernsteincrisismanagement.com / www.bernsteincrisismanagement.com