Solo travel, pop culture influence and the Fear of Missing Out (FOMO) effect are among the six driving factors in tours and activities for next year, reveals Hong Kong-based leading travel activities and services booking platform Klook.
The predictions are based on data from Klook’s 2019 travel trends report, which was collected through surveys conducted throughout the year among 2,400 respondents in key Asian markets who have travelled abroad within the last 12 months.
“We’ve reviewed the survey and internal data for 2018 and found six emerging tour and activity trends we predict will continue to drive the travel industry globally in 2019,” said the company when releasing the report.
Here’s Klook’s take on the six trends
Crazy Rich Asians, the movie, boosts tourism in Singapore and South-east Asian destinations (Image credit: Klook)
1. Solo travel:
One of the hottest topics this year has been solo travel. According to our data, we saw the number of solo travellers increased on our platform from 31% to 38% in 2018. Interestingly, Australia, New Zealand, Hong Kong, mainland China and the UK all saw 10% growth in the number of solo travellers. China, in particular, is bucking the stereotype of its all-inclusive group trips and is now seeing close to 60% of its millennials traveling abroad alone in 2018.
2. In-destination activities:
We saw a huge rise in activities as the motivational driver for choosing travel destinations. 63% of the travellers surveyed said they planned to attend an event or activity specific to the destination prior to booking flights and accommodations; 54% planned trips around seasonal activities such as maple leaves viewing or one-off events like concerts and sports.
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