I have written on numerous occasions about the importance of a well-crafted newsletter in the travel marketer toolkit and I firmly believe newsletters remain a powerful – if not the most powerful – tool to reach clients and foster a long-time relationships leading to sales and increased share-of-wallet.

The folks at Moosend recently came up with this step-by-step infographic that details some of the key principles in order to have an effective and impactful newsletter design.

Lots of insightful and practical tips in there, you’ll want to print it out, pin it to your favorite Pinterest Marketing board or simply bookmark this page for future reference!

Enjoy!

Original article

Frederic Gonzalo

Senior marketing and communications expert & speaker with more than 20 years of expertise in the travel and hospitality industry. Consulting since early 2012, I provide strategic planning, social media & mobile development counseling to small and medium businesses alike.

Reach me at frederic@gonzomarketing.biz