Now available for viewing and download, the HEBStrategy Q4 2018 Whitepaper Edition: The Hotel Digital Marketer’s Whitepaper, covers current trends and industry insights hoteliers should be paying attention to in order to have a strong digital presence.

The whitepaper takes a deep dive into strategies that will help to reach different audiences.

Read the HEBStrategy Q4 2018 whitepaper to learn about:

What’s Trending: Stay in the loop with the must-know trends of the quarter, including the growth in popularity of loyalty programs, updates to Google Hotel Ads, and tips for capitalizing on intent.

From the Design Studio: Get inspiration from some of our most creative clients who use their websites to provide a compelling look at the property while driving direct bookings. Read more about the recent website launches of Hard Rock Hotels International, The

Metrics that Matter: Learn how to take a data-driven approach to your creative decisions, and ultimately see a positive impact on your hotel’s bottom line.

A Look Outside the Industry: Find inspiration in initiatives outside the hospitality industry. We take a closer look at how financial tracking tool Mint developed a digital strategy centered around high-quality content, and how cell phone case maker, Peel, uses social media to establish their brand aesthetic.

Plus other valuable insider information, including a recap of the last quarter, creative concepts from the HEBS Idea Shop, and more.

Click here to get your copy of the whitepaper today.