TODAY: IATA forecast predicts over 8 billion air travelers in 2037, London Hotel Development Monitor 2018 and Technical Strategies To Personalize Your Targeting.

IATA forecast predicts over 8 billion air travelers in 2037
Monday, 5th November 2018

The latest update to IATA’s 20-Year Air Passenger Forecast, shows that an increasing shift Eastwards in the center of gravity of the industry is behind the continued strong growth and revealed that present trends in air transport suggest passenger numbers could double to 8.2 billion in 2037.

Over the next two decades, the forecast anticipates a 3.5% compound annual growth rate (CAGR), leading to a doubling in passenger numbers from today’s levels >>

Hurun's Chinese Luxury Traveler 2018 report
3 Nov 2018 : Chinese high end travelers more and more recognize the value of services, and are less concerned about the prices compared to the past. 42% of the respondents’ budgets are above CNY3000 (USD430) for one night at a hotel, and 66% of high end travelers choose to take first class/business class to travel, a complete change from five years ago >>

Anantara to promote an eco-conscious luxury lifestyle
4 Nov 2018 : Anantara Layan Phuket Resort proudly announces it will be among the first Anantara properties to feature Mercedes-Benz charging stations for Mercedes-Benz plug-in hybrid vehicles >>

London Hotel Development Monitor 2018
5 Nov 2018 : London is set to add more than 11,000 new hotel rooms by 2020. From the expansion of the budget sector to new openings in the upscale segment, meeting and event planners can benefit from a city that continues to evolve >>

3 countries, 8 events, countless conversations – Dispatch from Asia
3 Nov 2018 : For many hotels in Asia Pacific, 50 percent or more of revenues are generated from non-room revenues, including meeting rooms, conference, spa and others. Many hotel companies and brands feel their capabilities for rooms revenue management is sufficiently advanced, but it is now time to focus on the other revenue generating areas >>

Wharf Hotels opens Niccolo Changsha
5 Nov 2018 : Niccolo Changsha officially opened its doors on 29 October 2018, ushering in a new era of impeccable hospitality and effortless luxury in the capital city of Hunan Province >>

HIGHLIGHT ARTICLE

Technical Strategies To Personalize Your Targeting
Monday, 5th November 2018

Earlier this month, we shared four key elements in personalizing ads to increase engagement and bookings and in order to do things like write compelling headlines, choose relevant images, develop enticing offers, and create user-friendly landing pages, you must first be familiar with the data in order to create advertisements that speak to your audience’s current interests and needs. For those that are a bit more technical, there are additional elements you can integrate into your campaigns for better performance >>

Why Green Workplace Design Creates a Feel-Good Factor
For environmentally minded companies, good interior design is an intrinsic part of a greener office. In the Los Angeles offices of Cuningham Group architecture firm, natural daylight streams in through four skylights and floor-to-ceiling glass walls, while discreet vents manage the flow of fresh air >>

WiT Singapore 2018: Cherry Huang talks Alipay and the emergence of the 'lifestyle super app'
How can one really explain the phenomenon and colossus that is Alipay? Cherry Huang (General Manager, Cross-Border Business, South-east Asia, Alipay) did just that, documenting the goliath’s growth over the last 14 years from a 'Chinese brand for Chinese consumers' to having international presence in over 40 countries >>

Why is Body Language So Important?
Let’s discuss the “potential implications” of the reactions that your body produces in different situations, which might also reveal some “non-verbal” signals that can play a key role in our daily communications >>

How Drones are Covering New Ground
A glance skyward, or at the latest newscast, can make it seem like drones are everywhere: Farmers, pizza chains, building surveyors and even Disney are using these aerial vehicles to give flight to innovations that are making life that much easier >>