TODAY: Marketers struggle to assess marketing's performance, Quality Data Is Key To Personalised Marketing and Reasons To Work With an Influencer.

Marketers struggle to assess marketing's performance
Friday, 26th October 2018

Marketers globally continue to struggle to assess their marketing performance due to disconnects in strategies for reaching consumers. A failure to understand cross-channel behaviour and uncertainty around optimising their media investment are the primary reasons.

Fewer than one in five marketers are very confident in their ability to integrate data for insights, impacting the ability to measure and prove ROI >>

Luxury trips are increasing among Millennials
26 Oct 2018 : Ttravel behaviour of Millennials analysed: Millennials now largest age group for international travel, growing share of luxury trips while city trips are number one holiday >>

Hong Kong's Grande Dame launches 'The Peninsula Yacht'
26 Oct 2018 : The introduction of the yacht results in The Peninsula being the first luxury hotel in Hong Kong to offer a trinity of deluxe transportation options, complementing the existing fleet of Rolls-Royce Phantoms and a customised helicopter >>

News from around the APAC region
26 Oct 2018 : Hotel industry and travel news from around the Asia Pacific region: Visa-free entry into Myanmar for Hong Kong and Macau passport holders, Ctrip and KLM sign strategic partnership agreement and more >>

HIGHLIGHT ARTICLE

5 Reasons To Work With an Influencer
Friday, 26th October 2018

Why pay for an online influencer to increase brand awareness when a business could very well develop its own, highly targeted advertising campaign, using Facebook, Google or traditional media?

Here are the top 5 reasons why brands are compelled to work with online influencers >>

Quality Data Is Key To Personalised Marketing
We caught up with Kelly Cronin, Group Director of Revenue Management, Interstate Europe Hotels and Resorts, to talk about how the company is personalising its marketing efforts through the use of social media and email marketing, emerging technology such as voice search and AI, and creating ‘snackable’ content that is easy to digest on the go >>

Rising to the Challenge - An Annual Survey of Global Business Executives
Executives assume a broader leadership role amid geopolitical tensions, technological disruption, and economic uncertainty. While executives also predict significant upsides, particularly those arising from artificial intelligence (AI) and the strengthening economic potential of Asia-Pacific markets, the overall outlook is sobering >>