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Global Newsletter: October 24
4Hoteliers.com ~ Click title to read the article
Wednesday, 24th October 2018
 

TODAY: High-speed rail connection propels Hong Kong hotels, AccorHotels is re-envisioning the Future of Hospitality and When Will CEOs Make Proper Use Of Social Media?.

High-speed rail connection propels Hong Kong hotels
Wednesday, 24th October 2018

New bullet trains zipping between Hong Kong and mainland China are set to make travel for tourists faster, cheaper and easier than ever – although finding a hotel room amid rising visitor numbers could well become that much harder.

JLL predicts that Hong Kong’s revenue per available room (RevPAR) will grow by more than 12 percent this year, having already grown by a staggering 13 percent in the first half of the year >>

AccorHotels is re-envisioning the Future of Hospitality
24 Oct 2018 : Thibault Viort, Chief Disruption and Growth Officer at AccorHotels, details how and why the Group has acquired over a dozen start-ups adjacent to the hotel business since 2016 >>

Langham Hospitality Group openhotel in Hefei
24 Oct 2018 : Langham Hospitality Group opened the Langham Hefei, marking another milestone for the group’s continued expansion in China. Hefei is the capital and largest city of Anhui Province in China, known for its rich history and multicultural influences >>

Sustainable cities focus: Singapore
24 Oct 2018 : The city state has seen tourism grow steadily over the last decade and unveiled its Sustainable Singapore Blueprint in 2015, an action plan whose sustainability goals for the next two decades include the aim of becoming a Zero Waste Nation. Today, the city boasts about 47 per cent green cover, with over 80 per cent of households having no more than a 10-minute walk from a park >>

HIGHLIGHT ARTICLE

Action Plan and Tips to Increase Your Millennials Booking Volume
Wednesday, 24th October 2018

So by now we should all know that Millennials represent the largest consumer demographic group in the world today and more importantly for the hotel sector, they love to travel, so for these reasons, it is critical to the success of your hotel management strategy to appeal to the millennial market >>

When Will CEOs Make Proper Use Of Social Media?
The world gasped when unwise tweets from Elon Musk cost his company and shareholders billions of dollars. Yet CEO failure to engage online is also a risk to reputation and diminishes capacity to manage issues and crises >>

Things You Need To Know in Hotel Digital Marketing: October Edition
As Q4 begins and the holidays approach swiftly, it’s time for hotel marketers to kick their digital marketing into high gear: From Google unveiling new search tools (perfect for travel planning) to Facebook adding new, festive holiday design elements to its ad platform. Here are the top things you need to know now in hotel digital marketing to take your digital strategy to the next level >>

Device Trends: How is Your Guest Booking?
From claims that it is 'the most dominant device,' to being 'great for website visitors, but not buyers,' there’s no denying that everyone’s talking about mobile when it comes to device trends.

This shift in revenue from desktop to mobile brings us onto the common misconception of mobile. It is often said that mobile is great for attracting website visits, but otherwise with regards to revenue. This is a rational misconception as this was certainly the case in the past >>

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