TODAY: Minor launches new brand in China, Social Media Is Changing: Are You Evolving Accordingly? and Low Cost Long Haul: How an Omni-Channel Approach Generates Value in a Changing Landscape.

Minor launches new brand in China
Thursday, 11th October 2018

Through an agreement with Zhuhai Da Heng Qin, Minor Hotels will be launching M Collection Hengqin Zhuhai — the first M Collection branded hotel in China. Minor Hotels currently operates 3 properties in China under the Anantara brand in Xishuangbanna, Sanya and Guiyang >>

Singapore Airlines and Tourism Australia partner
11 Oct 2018 : The strategic cooperation will fund tourism campaigns and promotional activities in eight of Australia’s key inbound markets such as China, Germany, India, Indonesia, Japan, Malaysia, Singapore and the UK >>

Ctrip's Golden Week 2018 data
11 Oct 2018 : Ctrip data reveals insights into Chinese outbound travel during the 2018 National Day Holiday Golden Week. According to data recently published by Ctrip, the recent national holiday period (Oct 1 – 7) saw Thailand emerge as the most popular Golden Week outbound destination for Chinese travellers >>

HIGHLIGHT ARTICLE

Social Media Is Changing. Are You Evolving Accordingly?
Thursday, 11th October 2018

On September 30th, after a 7-year long 'experiment' the Swedish Institute decided to close down their @sweden account on Twitter.

When the Curators of Sweden initiative was launched, back in 2011, it was the beginning of what seems now like the golden age of social media marketing. Destination marketers, hoteliers, cruise line, restaurateurs and attractions alike were only starting to see the potential of social media and so the bonanza began! So what changed in these seven years to justify this successful initiative to come to an end? >>

Low Cost Long Haul: How an Omni-Channel Approach Generates Value in a Changing Landscape
The global market share of low cost long haul stands at 5.9% and is growing at an impressive rate of 189% growth over the last 5 years. Therefore long haul is a market of huge potential for any airline, what’s catching our attention is the growing prominence of low cost long haul >>

Is There a Loose Cannon on Your Deck?
One of the questions we ask any client during a vulnerability audit is: 'Are there any loose cannons associated with your organization, people who – even if they are strong supporters – tend to say the wrong things to the wrong people at the wrong time, causing damage?' >>

Make a Promise, Keep It.
Whether it’s a special offer, such as 'All You Can Eat' at a restaurant, a promise to do anything, or a guarantee of the work you deliver to the customer, there is only one way this works, and that is that you honor your offer, which is the same as honoring your word. That’s what builds confidence, trust and loyalty. >>

Restaurant Design Trends We’ll See in 2018
A restaurant’s design plays a vital role in attracting customers, and this is something the hospitality sector has been playing close attention to since the past few years, 2018 will be no different in this regard >>