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Global Newsletter: August 20 4Hoteliers.com ~ Click title to read the article Monday, 20th August 2018
TODAY: A more and more complex pricing landscape, investment fund dedicated to hospitality in Sub-Saharan African countries and Cutting Down on Payment-Related Fraud Via Machine Learning and AI.
A more and more complex pricing landscape Sunday, 19th August 2018
Global Business Consulting team forecasts a wide range of hotel rate fluctuations across regions in 2019, as buyers prepare for RFP season.
The Hotel Monitor 2019, published by American Express Global Business Travel (GBT), finds geopolitical factors along with global, regional and local economics driving a diverse range of conditions for those negotiating hotel rates in key business destinations >> Katara and AccorHotels set up an investment fund dedicated to hospitality in Sub-Saharan African countries 20 Aug 2018 : The fund will amount to up to USD 500 million in equity, of which Katara Hospitality, based in Qatar, and AccorHotels will contribute respectively up to USD 350 million and USD 150 million over the next 5-7 years, with additional financing capacity reached through leverage and co-investments >> Travel & Tourism generated 18% of New Zealand’s GDP 18 Aug 2018 : This figure is set to rise by close to 3% per annum and forecast to account for 20% of New Zealand GDP over the next decade. Travel & Tourism supported 212,000 jobs in 2017 (8.8% of total employment) >> IHG signs a portfolio deal for four HI hotels in India 20 Aug 2018 : InterContinental Hotels Group has signed a management agreement with Lotus Trans Travel Private Limited to establish a four hotel portfolio under the Holiday Inn banner and establishes presence in Bodhgaya, Kushinagar, Gorakhpur and Shravasti >> HIGHLIGHT ARTICLE
Maximise Your Hotel's packages and Profits Monday, 20th August 2018
We are all well aware of the benefits of hotel packages: Think about it- have you ever booked a hotel purely on the strength and nature of its promoted offers? They are key for attracting the deal-seeking traveler!
However, with all of the noise in today’s online world, it can be a struggle to emphasise your packages. In order to be truly effective with regards to your hotel’s acquisitions, your packages must stand out from the rest >>
How is Loyalty Evolving? Achieving customer loyalty is the Holy Grail of hoteliers: Repeat customers are particularly valuable, as they generally cost less in terms of marketing and distribution,
Thus, hotel groups large and small have created frequent guest programmes, such as Marriott Rewards or Hilton Honors, which attempt to entice customers to book as frequently as possible with the chain. In fact, these programs are really about offering bribes to customers and have nothing to do with loyalty in the conventional sense of the word >> Cutting Down on Payment-Related Fraud Via Machine Learning and AI Travel merchants need to do away with outdated antifraud technologies that cause high false positive rate and that’s why companies are being recommended to go for real-time machine learning.
Travel merchants need to assess the efficacy of archaic fraud prevention tactics, ones that are failing to keeping pace with the sophisticated methods being adopted by fraudsters today >>
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