In Asia Pacific, as is the trend globally, luxury travel is no longer about conspicuously high prices and conventional badge value; it is evolving and we must therefore redefine luxury in new terms for a new generation of traveller.
Accordingly, the report reveals three specific observations:
- Growth is not all about China; there is an exponential rise from Southeast Asia that comes with very different expectations.
- The ‘Luxury Market’ blurs lines between mass and affordable luxury and between travel types, with categories like business and leisure overlapping more than ever before.
- A generation of affluent travellers who will fuel future category growth are coming of age. These travellers bring very different demands, needs and expectations.
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