The Google Ecosystem, covers current trends and industry insights hoteliers should be paying attention to in order to have a strong digital presence throughout the year.
The whitepaper takes a deep dive into content marketing and includes strategies for reaching different audiences with customized content.
Download the HEBStrategy Q2 2018 whitepaper to learn about:
- What’s Trending: Get familiar with Progressive Web Apps (PWA), stay up-to-date with the latest Google My Business updates, learn about voice search optimization, and more.
- From the Design Studio: Discover examples of effective design across the Google Ecosystem, from standout GDn banners to straightforward Gmail Ads.
- Metrics that Matter: How do you benchmark success with Google products? Take a data-driven approach to Google Hotel Ads, Google AMP, and more.
- A Look Outside the Industry: Be inspired by successful initiatives outside the hospitality industry, including eBay's use of Google AMP and a GDN campaign by Time magazine.
Plus other valuable insider information, including a recap of last quarter, creative concepts from the HEBS Idea Shop, and more.
Download the whitepaper here.
