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Global Newsletter: March 21
4Hoteliers.com ~ Click title to read the article
Wednesday, 21st March 2018
 

TODAY: China's new Ministry of Culture and Tourism, Starbucks is adding a non-alcoholic coffee gin and tonic and Are Online Travel Agencies (OTAs) As Bad As We Think?.

China's new Ministry of Culture and Tourism
Wednesday, 21st March 2018

The merging of the China National Tourism Administration and the Ministry of Culture speaks volumes about Beijing's view towards the role of outbound travel.

There had been rumours for many years that the CNTA would either be upgraded to full ministry status or that it would be swallowed up by the Ministry of Culture. It seems that, assuming that the State Council plan will not encounter any opposition in the NPC, the Ministry of Culture now has won this battle >>

Starbucks is adding a non-alcoholic coffee gin and tonic
21 Mar 2018 : Now, the Starbucks Reserve® Roastery in Seattle is offering a new beverage that borrows from this ancient craft, Gin Barrel-Aged Cold Brew, one year after the introduction of its first barrel-aged coffee with Whiskey Barrel-Aged Sulawesi >>

News from around the APAC region, March 21
21 Mar 2018 : Hotel industry and travel news from around the Asia Pacific region: Choice Hotels continue expansion in Australasia with Perth signing, IHG, Perennial buys out co-owner to acquire full ownership of the Capitol Singapore and more >>

Emaar Hospitality debuts campaign to attract global talent
20 Mar 2018 : Open for all below the age of 26 years from anywhere in the world, the talent scouting competition aims to identify and nurture the most talented individual for a senior position through a three-year all-expenses paid programme >>

Compendium of Tourism Statistics (2018 Edition)
21 Mar 2018 : Tourism statistics are pivotal in advancing knowledge of the sector, monitoring tourism flows, promoting results-focused management and highlighting strategic issues for policy decisions >>

HIGHLIGHT ARTICLE

Are Online Travel Agencies (OTAs) As Bad As We Think?
Wednesday, 21st March 2018

If you ask a hotel manager to compare an online travel agency to another life form, the response will generally not be flattering. Of course, the relationship between OTAs and hotels seemed more mutually beneficial in early days.

Many hotel managers started using OTAs as a supplement to direct booking channels – a kind of insurance policy to keep the chips up, never imagining that eventually they would be inexorably bound up with these companies for life >>

How Your Customers can Help You Drive Growth
Your referral rate reflects an output metric that gauges the value of your customers: referral power or referral value. Per Reichheld, referral rate is positively related to a company’s profit growth, a valuable outcome metric.

This concept serves as one of the basic components of the Net Promoter Score (NPS), which measures the willingness of customers to recommend your business, and places them on a continuum from a low range of 'detractors' to a high range of 'promoters.' >>

CRM + PMS = Time to Wake Up and Smell the Coffee
Think about all your possessions, all your worldly belongings, how you travel, and where you stay, I have just walked through my house in my mind and thought of brands that exist in my life for more than 3 years, and persist in their presence >>

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