TODAY: Report shows key statistics for online meeting bookings, AI could make mishandled bags a thing of the past and The Transformation of the Hotel Industry in the 2010s.

Report shows key statistics for online meeting bookings
Monday, 19th March 2018

Meetingsbooker has reviewed their data to compile a detailed report outlining the key trends surrounding the discovery and online booking of meeting venues.

The report entitled 'Online meeting bookings report the numbers you need to know' underlines the rapid digitalisation of this multi-billion industry, from an offline transaction to a fast online solution >>

AI could make mishandled bags a thing of the past
19 Mar 2018 : The smart use of technologies such as artificial intelligence is expected to revolutionize the management of baggage over the next decade, promising to make mishandled bags an increasingly rare event for passengers globally >>

Rotana makes hefty donation to local post-oil initiative
18 Mar 2018 : Sandooq Al Watan, the national initiative launched by prominent Emirati businessmen to support research projects for the post-oil era, has received a new donation from Rotana of AED1 million to support its effort to strengthen a diversified and knowledge-based economy >>

IHG unveils new Responsible Business targets
18 Mar 2018 : Ambitious new targets build on strong progress in recent years, which includes reducing our carbon footprint and providing skills to thousands of local people >>

The Future of Food - Fourth Edition
17 Mar 2018 : They are the most scrutinised generation of our time and with good reason, while much has been written about millennials, this edition of Future of Food series explores how this much-maligned demographic continues to change the world's culinary scene >>

HIGHLIGHT ARTICLE

The Transformation of the Hotel Industry in the 2010s
Monday, 19th March 2018

Digital Marketing is required to both acquire and retain guests. Believe it or not, only a real quality revolution gives you the competitive edge, because brand loyalty is very limited in today’s millennial dominant hospitality market.

Since hospitality businesses do not hold customers captive, the only way we can prevent 'desertion' is to continually outperform the competition. In addition, by soliciting feedback from the 'deserters' or former customers, we can dig out the weaknesses that really matter >>

Online Guest Engagement 101
As a marketer, there are a whole host of things you can do with your website to ramp up engagement and increase the chances of getting your visitors to convert. From pop-ups to overlays, notifications to banners, live chat to nudge messages, there are a wealth of tools at your disposal which are primed to make the most of your (often hard-won) traffic >>

Why Your Soaring Mobile Traffic is Not Turning Into Bookings
Visits to hotel websites from smartphones (tablets not included) in many cases now represent more than 50% of the total amount. However, bookings made on these devices, although growing strongly, in 2017 'only' just about reached 20% of the total, going up to 30% in some destinations or hotels whilst not even reaching 10% in others >>