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A report on the first true generation of social natives and the next generations of mass-market consumers.
It's impossible to have a conversation about Gen Z without talking about social media. It shapes everything from the platforms they use (or don’t use) to their interactions with friends and family — and, of course, the brands they consider. For Gen Z, what is happening online and on social media is what is happening IRL.
As Gen Z continues to consume social content what is the impact on their emotional outlook and brand engagement behavior?
Download our report, Meet Gen Z: The Social Generation to take a deep dive to answer these questions and to learn nexts steps to reaching and engaging the Gen Z social audience.
Hill Holliday
We help our clients fight the daily share battle by swinging hard and fighting smart. We stay laser-focused on the most important part of the equation: the idea. Nothing beats a good one. And every day we come to work and think more of them into existence to help our clients dominate the noisiest of categories.
They’re ideas based on hard-won consumer and cultural insights. Ideas that move people emotionally and have teeth. Ideas, in other words, that win.