TODAY: Women's expertise in the art of travel, Carlson Rezidor rebrands Radisson Hotel Group and positive start to the year in the Middle East & Africa.

Women's expertise in the art of travel
Tuesday, 6th March 2018

With so many options available, planning and organizing a vacation or business trip is no simple task. Yet despite their busy lives and what sometimes seems like a perpetual struggle to juggle work and family, women are the most likely to take on the responsibility for organizing trips as opposed to their partner.

However, when it comes to having the last word about deciding where to go it’s interesting to note that only 30% of men freely admit that it’s their partner who has the last word, even though the vast majority of women say that they do. Could this be a question of male pride or a simple difference of opinion? >>

Carlson Rezidor rebrands Radisson Hotel Group
6 Mar 2018 : In conjunction with the alignment around the Radisson brand equity, the Radisson Hotel Group has restructured its brand architecture and redefined guest experience pillars to be implemented across all eight brands >>

Positive start to the year in the Middle East & Africa
6 Mar 2018 : Following a very challenging period of trading in recent years, year-on-year growth in revenue and profit at hotels in the Middle East & Africa in January represented a strong start to 2018 >>

Phuket - Myanmar flights this year
5 Mar 2018 : Bangkok Airways has made public a plan to commence direct flights between Phuket and Yangon Myanmar in the fourth quarter of 2018. The airline is also expanding total flights between Phuket and Bangkok to 68 a week >>

Steigenberger set to grow in Egypt
6 Mar 2018 : Plans are in place for the nine existing hotels in the country to be joined by the Steigenberger Pure Lifestyle in Hurghada from November 2018 onwards >>

HIGHLIGHT ARTICLE

Social Media Madness Part two: How Learning Specifics About Social Media Influencers Will Impact Your Bottom Line
Tuesday, 6th March 2018

Instead of interrupting people with blatant self-promotion, we can fly under the radar and advertise indirectly. A carefully curated Instagram star can post artful pictures of a hotel property and it’s their endorsement that resonates with the audience, as opposed to the understanding it’s a business deal. When done well, it feels natural and spontaneous. When people first starting doing it, you couldn’t find better disguised advertising. Unfortunately, the disguise is wearing thin >>

Google AMP: Why Hoteliers Should Care and How to Implement It.
Nine out of ten people are “cross-device” Internet browsers and researchers, using multiple devices sequentially and moving from one device to another at different times. By enhancing the mobile experience with Google AMP, it becomes an even greater contributor as a touchpoint that allows hoteliers to engage potential guests and bring them to the hotel website to learn more and (hopefully) to book >>

What is the Expected ROI of your Marketing Plan?
Today’s Marketing leadership is expected to be data-driven and measurement savvy and your Marketing plan should immediately demonstrate both capabilities. In fact, calculating your Marketing plan ROI should be an integral part of your business processes. Determine your Marketing plan’s ROI by arming your team with data related to finding, keeping and growing the value of customers >>