The Hotel Architect Guide curates some of the most experienced and well-known players in the hospitality planning, architecture and design fields; It serves as a reference for talent in the hospitality planning, architecture and design fields, it showcases each architectural firm’s portfolio with their key projects and experience in working with renowned hotel brands.

In a new ‘first’, we take great pride in providing our clients and the industry at large with another tool in assisting with better-educated and more efficient decision making.

Given the complexity of hospitality assets and their development process, we always encourage our clients to work with firms that have demonstrated a track record of relevant and successful projects. This publication gives insights into the type of experience by asset, work scope and geography along with some sample illustrations.

Quick Overview:

After identifying the competitive set of the property, a Market Analysis table is created to indicate the competitors’ operating characteristics. This includes room numbers and estimated occupancy, average rate, and revenue per available room (RevPAR), along with the degree of competitiveness.

This information is generally compiled from personal interviews, inspections, lodging directories, and our in-house library of operating data. This data is crucial for our projections as it affects the subject property’s forecasted market penetration and operating performance.

Projections include penetration rates, average rate, occupancy growth, RevPAR, and the growth rates. These projections will be used to forecast the property’s room revenues.

We hope you find this reference useful and appreciate the access to the vast experience and expertise you can tap into through collaborating with the right firm. A case in point should also be noted for engaging key parties simultaneously. Site workshops among consultants, planners and architects can provide superior results early on in a project, through the formulation of an optimized vision. Feel free to contact us at ctung@hvs.com or dvoellm@hvs.com with any questions on how to create great outcomes for your project.

Download the full article here.