In our content marketing and social media marketing, many of us use current events as examples, it’s a great way to use a subject that is getting attention as a springboard for our ideas.
But what is a business owner to do when what you write strike a nerve? And the comments section is filled with invective? I see that a lot on social media nowadays. Let’s drill down on the best strategic way to defend our position without antagonizing the opposition.
- Focus on intent. Your intention behind the perspective gives emotional context. This backstory helps folks understand your perspective better and explains why you believe as you do.
- Have a neutral sign-off. The last thing you want to participate in is a whistling contest. When you see an impasse, get out. But how you get out makes a difference. Don’t leave their comments dangling. My sign-off: “Got it. Thanks for sharing your perspective.” Another good one: “Let’s agree to disagree.”
When you have a strategic and systematic approach to dealing with drama, you spend less time on what you can’t change—and spend more time sharing your brilliance.
About Vickie Sullivan
Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.
www.vickiesullivan.com
