Is Your Hotel's Digital Strategy Keeping Up With the Latest in Search Engine Marketing?
By Sabre Hospitality
Friday, 13th October 2017

Search marketing encompasses search engine optimization (SEO) and search engine marketing (SEM): SEO focuses on getting organic (free) traffic from the search results on search engines, while SEM focuses on acquiring customers by placing paid ads on search engine result pages.

In hospitality, the goal of these programs is to ensure your hotel’s website has a strong presence in search results to capture traffic and increase direct bookings.

By optimizing both your paid campaign and your website via SEO, your hotel can drive a significant amount of traffic and direct bookings with a strong search marketing program.

Keeping up with search’s constant updates can be daunting. In this infographic we have included the release of a variety of new search technologies deployed over the previous months.

SEO and SEM is hard work, but can have a high ROI in the long run. To ensure you are implementing the right strategies and keeping the pace with the latest developments, reach out to our digital experts to ensure your website is ready to bring more traffic and convert visitors to guests.

Learn more about how to make Search Engine Marketing drive qualified visitors directly to your website.

Will Johnson and Micah Edmond
Senior Search Engine Marketing Specialists

Global Brand Awareness & Marketing Tools at 4Hoteliers.com ...[Click for More]
 Latest News  (Click title to read article)

 Latest Articles  (Click title to read)

 Most Read Articles  (Click title to read)

~ Important Notice ~
Articles appearing on 4Hoteliers contain copyright material. They are meant for your personal use and may not be reproduced or redistributed. While 4Hoteliers makes every effort to ensure accuracy, we can not be held responsible for the content nor the views expressed, which may not necessarily be those of either the original author or 4Hoteliers or its agents.
© Copyright 4Hoteliers 2001-2024 ~ unless stated otherwise, all rights reserved.
You can read more about 4Hoteliers and our company here
Use of this web site is subject to our
terms & conditions of service and privacy policy