TODAY: Ctrip adds 'Hotel Plus', room attribute preferences vital to hotel profit maximisation & strong year in India.
Ctrip adds 'Hotel Plus' to upsell hotel services.
China Travel News has observed that Ctrip has newly launched a 'Hotel Plus' function to help hotels upsell catering, airport transfer, SPA or attraction tickets when a prepaid room booking is made. However, it is understood that the function is not yet available for room bookings opting for payment during the stay.
Room attribute preferences vital to hotel profit maximisation.
Hotels would benefit from segmenting their markets to reflect these discrepancies, the researchers suggest, with the ultimate aim of maximising profits. Hotel managers need to understand the value that customers place on particular room features and charge for them accordingly.
Having conducted a stated-choice experiment in a Hong Kong hotel, the researchers find that customers are willing to pay much more than currently charged for features such as a harbour view, but place relatively little value on other features such as free cancellation.
New data indicates strong year for hotel bookings in India.
Hotel booking data for 2017 that shows a 97 percent increase in hotel bookings in India compared to the same time last year. The European Union was a driving force behind the increase with EU travelers booking 109 percent more rooms in 2017 compared to this time last year.
Market pulse: Silicon Valley.
This article will primarily focus on new hotel development, and hotel trends within the greater Silicon Valley area.
Silicon Valley has previously been noted as one of the fastest-growing urban economies in the United States. Unemployment in this market has continued to decline since the recession, closing out 2016 at 3.8%, down from 4.3% in 2015 and 5.3% in 2014, approximately 1.1% lower than the national average. However, venture capital investment in the region has begun to show some slowdown, with deal activity at an eight-quarter low in Q4 2016, and remaining relatively flat in Q1 2017.
Featured Articles....
Don't Overlook Email marketing! Tips for Getting it Right.
When hotels get started with digital marketing, often the first thing they tend look at is advertising on social media and large search platforms such Google AdWords and Bing.
Email marketing is often overlooked, even though it is a vital part of a hotel’s overall marketing activity.
Top Tips for Landing page Optimization.
When it comes to online advertising, there are many different ways to attract new customers, strategic choices such as different brand logos, promotional callouts, and new messaging can be the difference between a new customer and a lost click.
But what happens once a customer clicks through your ad? According to a study, for every $92 spent acquiring customers, only $1 is spent converting them.
Simple Words and Phrases Can Enhance the Customer’s Experience.
The difference between answering a question and helping a customer. Or, the difference between resolving a complaint and restoring confidence. Not so subtle, is it? The right words can shift a mood and enhance the moment.
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