We’ve analysed the data from nearly 13,000,000 hotel website sessions, including digital transactions, booking patterns and more, and compared what we are seeing with wider industry trends.
As a subscriber you're getting a first look at the report. We highly recommend reading the report to discover our finding, what it means for you â€" as a member of the hotel industry â€" and action points to help you implement a data-led approach in your hotel.
Topics include mobile website performance, looking at the impact of global events on local demand for travel, and the best ways to evaluate your digital marketing efforts.
Here's a small selection of our findings:
- Monday, Tuesday & Wednesday are the most popular booking days, accounting for 50% of bookings combined.
- Mobile contributed 56% of total website visits.
- 40% of users abandon a website that takes more than 3 seconds to load
For the analysis behind those statistics and plenty more, download your free copy of the full trends report by clicking below:
