4Hoteliers
SEARCH
SHARE THIS PAGE
NEWSLETTERS
CONTACT US
SUBMIT CONTENT
ADVERTISING
Thomas Cook announces strategic alliance with Expedia.
Monday, 18th September 2017
Source : Thomas Cook

Thomas Cook announces it has entered into a strategic alliance with Expedia, and under the terms of the agreement, Expedia will become the preferred provider of hotels for Thomas Cook’s complementary[1] city and domestic holiday business and will provide its booking platform to support all city break and hotel-only sales across Thomas Cook distribution channels in Europe.

The multi-year agreement will provide Thomas Cook customers with over 60,000 more hotels in global city and European domestic locations than currently on offer, all of which will meet Thomas Cook’s standards for quality and value, as well as health and safety. The agreement will also enable Thomas Cook to significantly reduce the cost and complexity of its city breaks and hotel-only business.

Expedia will use its market-leading technology to deliver bookings for city and domestic hotels, either on their own or as part of a city break dynamic package, through Thomas Cook’s primary websites, contact centres, stores and distribution to affiliated travel agents.

Additionally, the agreement gives Thomas Cook the option to offer its core sun and beach package holidays on Expedia sites globally, broadening its distribution reach.

Thomas Cook Chief Executive, Peter Fankhauser, said: “The combination of Expedia’s portfolio of hotels and best-in-class online technology will transform Thomas Cook’s city breaks and hotel-only offer for customers while helping the business take an important step forward in delivering our strategy for profitable growth. Joining forces with a company that has the global reach and expertise of Expedia will allow Thomas Cook to further simplify our systems and processes. At the same time, this will free us up to focus on holidays to our own-brand and selected partner hotels in sun & beach locations where we know we can really make a difference to customers. I am confident this marks the first step in a long-term and mutually beneficial relationship with Expedia.”

Expedia Brand President, Aman Bhutani, said: “We’ve always had profound respect for the Thomas Cook brand and we believe that our coming together will enhance our abilities to help more people to get out and see the world, while enhancing each of our competitive positions in the European market. Expedia’s Global Partner Solutions business brings to life the ability to leverage the strength of our technology and operations for our partners, powering leading brands with private label booking engines, agent tools, web services and operations for all travel products, including lodging, flight, package, and car rental.”

This new deal with Expedia is a major step forward in Thomas Cook’s Group-wide transformation programme and follows the announcement in August 2016 of a hotel sourcing deal with Webjet Limited, covering the bulk of Thomas Cook’s complementary sun & beach hotel offering.

By completing this second stage in the reorganisation of its complementary hotels business, Thomas Cook will be able to focus on strengthening its core sun & beach holiday offering, while at the same time providing customers with a wider selection of hotels as well as an improved booking experience. The agreement with Expedia will also help to reduce the complexity of Thomas Cook’s business, acting as a catalyst to significantly simplify and streamline operations across its 16 source markets.

This announcement contains inside information.

The person responsible for arranging the release of this announcement is Alice Marsden, Group General Counsel and Company Secretary.

[1] Thomas Cook’s holiday offering is focused on its own-brand hotels, and a closely-managed portfolio of selected partner hotels, chosen on the basis of quality and high standards of service. This differentiated offering is supplemented with a wide range of complementary hotels that give customers greater choice and flexibility when choosing their holiday.

 Latest News  (Click title to read article)




 Latest Articles  (Click title to read)




 Most Read Articles  (Click title to read)




~ Important Notice ~
Articles appearing on 4Hoteliers contain copyright material. They are meant for your personal use and may not be reproduced or redistributed. While 4Hoteliers makes every effort to ensure accuracy, we can not be held responsible for the content nor the views expressed, which may not necessarily be those of either the original author or 4Hoteliers or its agents.
© Copyright 4Hoteliers 2001-2025 ~ unless stated otherwise, all rights reserved.
You can read more about 4Hoteliers and our company here
Use of this web site is subject to our
terms & conditions of service and privacy policy