Return to our Home page Search
Click here for the hotel and hospitality news from around the globe Hotel, Travel and Hospitality Articles Videos and in-depth Interviews
CONCIERGE DESK
Read more now
Read more now
Read more now
Tourism: Heading in the right direction.
Thursday, 26th June 2014
Source : European Commission
 

Tourism was Europe’s most resilient sector during the recent economic downturn and will act as a main driver on the road to recovery.

This is no coincidence: European Commission Vice-President Antonio Tajani (right) has made tourism a top priority, supporting the industry with a number of promising initiatives that will continue to stimulate growth moving forward.

Europe remains the world’s number one tourist destination, and the European economy benefits accordingly: Eurostat figures show that foreign visitor spending amounted to €291 billion in 2012, a nearly 10 % increase on the 2008 pre-crisis level.

4Hoteliers Image LibraryIn 2010, his first year as Commissioner for Industry and Entrepreneurship, Antonio Tajani presented a communication on a new political framework to stimulate the competitiveness of the European tourism sector. The communication – which outlines an ambitious set of actions – has helped simplify procedures for short-stay visas, create numerous initiatives to tap into new markets and diversify Europe’s overall tourism offer.

These positive outcomes, however, have not overshadowed the need for continued support, especially with threats such as emerging international destinations and fast-changing consumer behaviour. That is why the Commission is following Tajani’s lead and continuing to promote European tourism inside and outside the EU.

'Tourism is a resilient and promising sector,’ Vice-President Tajani said. ‘The success of European tourism is based on its capacity to innovate, to diversify its offers, to open new markets and to attract new clients. It is our aim to further unlock its potential and ensure that Europe keeps its top position.’

Simplifying short-stay visas

The European Commission is planning to make it easier for foreign visitors to holiday in the EU with its proposal to revise the Schengen Area’s Visa Code. While respecting the security aspects of the EU’s visa policy, the review of the system will alleviate burdens such as the need to make an appointment and in-person visit at a consular office, as well as the requirement to collect a complex series of documents and translations when planning trips to the EU.

Tapping into new markets

The ‘Senior Tourism Initiative’ – launched in May 2012, with further proposals published in 2013 – highlights how basic adjustments to facilities and information services will enable senior citizens and travellers with special access needs to fully enjoy Europe’s tourism experiences.

Since 2010, the European Commission has also been supporting the Cultural Routes Programme, which features 26 transnational itineraries connecting cities, villages and rural communities across the continent. The Routes – such as the pilgrim routes to Santiago de Compostela and the European Route of Ceramics, which spans eight nations – promote Europe’s history-rich image while also creating opportunities for small and medium-sized enterprises (SMEs) to tap into new tourism markets.

Furthermore, mobile technologies are being utilised as a way to modernise and personalise European tourism. The European Commission is co-funding the European Mobile and Mobility Industries Alliance (EMMIA) scheme, which takes advantage of cutting-edge mobile technologies to meet market demands. Access to information via mobile applications also supports local tourism agencies and small businesses in rural areas.

Tourism quality principles

In February 2014, the European Commission proposed a set of voluntary European Tourism Quality Principles. Tourism providers, especially SMEs, are encouraged to adopt the principles as a way to promote the quality of their services and enhance consumer confidence.

The Commission will help raise global awareness of these principles, which cover areas such as staff training, cleanliness, maintenance and access to reliable information. This way, consumers know they can expect quality services from participating organisations regardless of which Member State they visit.

Promoting Europe’s culinary delights

Culinary tourism is an emerging phenomenon: More than one-third of tourist spending is devoted to food. The European Commission and the European Travel Commission have been working to ensure that this food-loving market can make the most of Europe’s unique culinary assets. Together, they launched the European gastronomy portal, www.tastingeurope.eu, in February 2014.

Europe is also a favoured holiday spot for Europeans, with more and more people choosing to spend holidays within the EU. In 2013, 38 % of Europeans spent their main holiday in another EU country, a 5 % increase since 2012. This trend is likely to continue in 2014, with only 11 % of Europeans expected to holiday outside the EU.

More information available online:

http://ec.europa.eu/enterprise/sectors/tourism/index_en.htm

Photo: Antonio Tajani (source www.antoniotajani.it)

~ Important Notice ~
Articles appearing here contain copyright material. They are meant for your personal use and may not be reproduced or redistributed. While 4Hoteliers makes every effort to ensure accuracy, we can not be held responsible for the content nor the views expressed, which may not necessarily be those of either the original author or 4Hoteliers or its agents.

Learn more about DigiJames - in room technology
Advertisment  
 Related News  (Click title to read article)
OTAs are 'Lazy Business' says Industry Lawyer.
Travelers from more than 100 different countries will stay on Airbnb during the World Cup.
China remains a key focus in Dubai's tourism strategy.
New European Skills Passport will facilitate recruitment in hospitality sector.
 Latest News  (Click title to read article)
Asia Pacific, led by China, dominates global business travel
Tuesday, 29th July 2014

Emerging markets grabbing bigger piece of the online travel pie
Tuesday, 29th July 2014

In Focus: Istanbul, Turkey
Tuesday, 29th July 2014

China overtakes the US as the world's largest economy: Impact on industries and consumers worldwide
Tuesday, 29th July 2014

Healthy Hotels: Risk and guest demand main reasons for abandonment of chlorine bleach
Tuesday, 29th July 2014
 Latest Articles  (Click title to read article)
Mid-Year Review: The Rising Tide of Mobile Bookings - How Hoteliers Can Stay Afloat
Tuesday, 29th July 2014

The 'Drink Up' Campaign Made a Measurable Difference
Tuesday, 29th July 2014

More Workers Taking Temporary Path To Being Hired Full-Time
Tuesday, 29th July 2014

South America's 'Fauxtels': Argentine Hotels that Borrow Big Names
Monday, 28th July 2014

Five Ways the New Facebook Layout Affects Hotels
Monday, 28th July 2014
 Most Read News  (Click title to read article)
Thailand Situation Updated - June 27: Thailand tourism gets stronger than ever
NH Hotel Group disposes Amsterdam asset
The Chinese Luxury Traveler - How destinations are decided and bookings made
News from around the Asia Pacific region, June 10
Alila and Commune create new lifestyle hotel management company

© Copyright 4Hoteliers 2001-2014 ~ unless stated otherwise, all rights reserved.
You can read more about 4Hoteliers and our company here

Use of this web site is subject to our
terms & conditions of service and privacy policy