The Priceline Group has acquired buuteeq, Inc, a leading digital marketing platform for hotels worldwide; terms of the deal have not been disclosed.
 
Buuteeq's cloud-based digital marketing software helps hoteliers manage their brand and drive bookings with responsively designed websites, robust user analytics, and intuitive content-management tools. Headquartered in Seattle, WA, buuteeq will operate as an independent business within The Priceline Group.
 
"We are delighted to welcome buuteeq as the newest member of The Priceline Group," said Darren Huston, President and Chief Executive Officer of The Priceline Group.

"Buuteeq has built an innovative, cloud-based marketing platform that we see playing a key role in helping us deliver even more value to our global accommodations partners worldwide."
 
"We are thrilled to join one of the world's leading Internet companies," said Forest Key, Co-founder and Chief Executive Officer of buuteeq.

"As the global leader in online accommodations, The Priceline Group houses the vision, strategy and expertise to guide our mission to deliver a transformative digital marketing solution to hotel owners, hotel brands, and management teams."