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 Sales & Sales, Revenue Management, Social Library  (Click title to read article)

Social media, the latest fashion item or a not to be under-estimated new comer who will grow more power full as the web develops. Read here articles related to social media hotel & business marketing, eCommerce, sales programs, marketing strategies, revenue management and more.

What Is MAPE? A Hotelier’s Guide to Forecast Accuracy
As a hotelier, you’ll know the frustration: you build a forecast you trust only to see actual results veer wildly off course
Choosing the Right RMS Partner: Avoiding Common Pitfalls to Ensure Long-Term Value
Exclusive Feature: For hoteliers based in the Asia-Pacific region, investing in a revenue management platform is a major decision that extends far beyond the adoption of new technology
Bringing the Destination to Life Inside the Hotel
How independent properties can be distinct by being part of the locality rather than a bolt on to it
What Your Hotel Booking Engine Can Learn from Your Hotel Website
Hotels invest countless hours perfecting their websites—carefully selecting imagery, refining copy, and crafting a seamless user experience designed to inspire bookings
The End of the Hyperlink Economy: How to Take Advantage of the Zero-Click Search?
With the advent of AI Search, Answer Engines and people no longer clicking on Google’s listings because of the answers provided in the Answer Box by Google’s own Gemini AI, how do you structure your marketing in this new zero-cl...
For Hotel Owners Loyalty Program Benefits and Costs Continue to Rise
In 2024, the fees a hotel owner paid to support their brand’s guest loyalty program continued to grow at a relatively strong rate
Jane Goodall’s Storytelling Genius
'Goodall didn’t just talk about conservation in theory but through personal stories, she brought the issues alive by inviting her audience to understand her values of humility, gratitude, grit, determination, and resourcefulness
AI Search: A 5-Step Content Blueprint to Make Sure Your Brand Shows Up
If your B2B content strategy is built for Google circa 2023, your brand’s digital visibility has likely tanked where it matters most: in AI-generated answers
From Inspiration to Itineraries: Social Search Trends for China, Vietnam and Japan
A joint WiT × SocialSeal study explores how social search is influencing traveller decision-making and content consumption for three key Asian destinations: China, Vietnam and Japan
Who Should Own the Customer and Other Data: The Franchisee or the Franchisor?
In the new AI-driven era, where data is arguably more valuable than the real estate itself, isn't it time to redefine the rules of engagement between franchisors and franchisees?
To Create Real Value, Think Like a Guest
Let’s talk about revenue management - Our job as hoteliers: Fill the house, defend rate, drive revenue and that's all we care about and it’s all we talk about
Future-Proofing the Brand
Global challenges facing communications professionals and how to turn them into opportunities
Real Value Doesn’t Have to be Expensive But it Has to Feel Meaningful
The basic concept of revenue management is to start low and raise your rate as occupancy builds
Widening the TrendHawk Aperture: Travel Marketing Trends
Like goosebumps on forearms when the lights go down in a concert hall, there is a shared sense of anticipatory excitement surrounding the future of travel
TikTok Just Rolled Out a Feature That Could Disrupt the Industry
Meet TikTok Go: The first major step toward social platforms becoming full-fledged booking engines
AI Won’t Replace Revenue Managers But It Will Expose the Weak Ones
The role of the revenue manager is changing faster than ever; AI is taking over the grunt work - reports, spreadsheets, and rate checks - while demanding a new kind of leader: strategic, commercially savvy, and guest-focused
Travelsky Lays the Groundwork: China’s GDS Builds Future-Proof Infrastructure for the Search Surge
Setting the Scene: Travelsky Technology, a China state-owned enterprise (SOE), is taking a decisive stance on its position as one of the largest travel IT players in the world
Hotel Dynamic Pricing: The Complete Guide
Hoteliers and hotel revenue managers know how quickly markets can fluctuate and how fast demand for travel can change
AI and Digital Marketing: Risks and Rewards for Hotels
Travelers are turning to AI for trip inspiration, personalized recommendations, and answers to their most specific questions
What is Hotel Budget Season and How to Master It? An Expert Guide for Revenue Managers
Budget season is a critical and intensive period for revenue managers and decisions made within this short window may determine your hotel’s success in the upcoming year
AI in Hospitality: The Hotel Technology Trends Already Changing Operations
Most hotel owners think AI is on the horizon however it’s already here: From voice tech to predictive maintenance, today’s hotels are running on systems that didn’t exist a decade ago
Most Hotels Don’t Have a Strategy —They Have a 'Fill the Beds' Mindset
Walk into almost any hotel boardroom and ask, 'What’s your strategy?', nine times out of ten, you’ll hear some version of: 'Fill the rooms', that’s not a strategy, that’s an output target
How to Grow Your Market Share and Outpace Your Competition With Forward-Looking Hotel Benchmarking
Ever feel like you’re driving your hotel’s strategy by looking in the rearview mirror? Constantly trying to predict your path forward by analyzing what’s behind you
Dynamic Pricing in Hotels: How AI is Changing the Game
In the competitive world of hospitality, pricing rooms correctly can mean the difference between maximizing revenue and leaving money on the table
Why Your KPIs Don't Match Across Platforms
If you’ve ever tried to compare marketing performance across platforms like Instagram, Facebook, Google, and TikTok, you’ve likely noticed something puzzling: the numbers don’t always line up
Ways Revenue Management Lifts The Guest Experience in a Small Hotel
For boutique and independent hoteliers, hospitality isn't just a business - it's a passion, you're passionate about crafting unique and memorable experiences, as well as forming genuine connections with your guests
Is AI Going to Make Hotel Websites Obsolete?
There are two major developments in AI that are directly affecting hospitality as a whole and particularly hotel websites
Sizing the Value of Group Business for Your Hotel
'Group business' is a catch-all phrase which has been applied by the hotel industry to block-bookings
Ways Revenue Management Lifts The Guest Experience in a Small Hotel
For boutique and independent hoteliers, hospitality isn't just a business - it's a passion, you're passionate about crafting unique and memorable experiences, as well as forming genuine connections with your guests
Continued Luxury Growth in 2025 as a Baby Boomer Tailwind
While inflation, geopolitics and trade disputes represent possible headwinds against overall travel growth, the current demographic situations for Canada and numerous other advanced economies amount to a prevailing tailwind that will propel...
The Branded House Approach: Designing Trust Within Hotel Collections
In the hospitality industry, branding does more than attract guests—it shapes expectations, communicates values, and builds long-term loyalty
The Hotelier’s Guide to Stay Restrictions: Tips and Tactics From a Revenue Manager
As an independent hotelier, you're always looking for ways to maximize revenue, without having to spend hours behind a desk and sacrificing guest experience
Data Signals That Tell Revenue Managers When to Raise Hotel Rates
In today's rapidly shifting market, pricing decisions backed by solid data aren't just helpful—they're essential for maximizing revenue, revenue managers face a daily dilemma: when exactly is the right moment to increase rates?
Q&A: Tackling OTA Reliance and the Future of Revenue Strategy in Southeast Asia
Exclusive Feature: an interview with Klaus Kohlmayr, Chief Evangelist & Development Officer, IDeaS by 4Hoteliers
Stop Drowning in Data: Why Hotel RM Needs to Be Smarter and Simpler
Your true enemy isn't competition; it's complexity: we chase every new metric, integrate each new platform, and collect every possible data point, believing that more information will result in better decisions
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