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| Sales & Sales, Revenue Management, Social Library (Click title to read article) |
Social media, the latest fashion item or a not to be under-estimated new comer who will grow more power full as the web develops. Read here articles related to social media hotel & business marketing, eCommerce, sales programs, marketing strategies, revenue management and more.
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Stop Selling Rooms, Start Selling Your DestinationIn hospitality, we should be obsessed with the guest journey and map every touchpoint, from the first click on our website to the final checkout, but what if we're starting the map in the wrong place? The Guide for Strengthening Your Hotel’s Landing PagesIn the digital age, a well-designed landing page can make the difference between a booking and a bounce, but despite its importance, many hoteliers still have questions about what a landing page really is – and how to use one effectiv... Food for Thought: Is Rate Parity Good or Bad for Hoteliers?Earlier this week, PhoCusWire reported that hoteliers across Europe were being encouraged to join a class action lawsuit against Booking, the case revolves around the legality of so-called parity clauses in the agreements between the OTA an... Communication Trends 2025What Communications Professionals need to keep in mind this year: Navigating an era defined by global uncertainties, effective communication has never been more critical Hotel Email Marketing: The Ultimate Guide for HoteliersIt’s Tuesday morning and the the Director of Marketing of the The Avertine Resort reviews her dashboard with satisfaction; the automated post-stay hotel email marketing campaign she launched a few weeks ago has already secured several... 3 Emerging Booking Trends You Can’t Ignore in 2025If you’ve been working in the hospitality industry for any time, I’m sure you’ve experienced the huge shifts and changes in the way that hotels operate, in how consumers select where to travel and stay, and how they prefer... Why RevPAR Doesn't Tell the Whole StoryWhen it comes to measuring the success of a hotel, RevPAR (Revenue Per Available Room) often takes center stage and it’s a simple metric: total room revenue divided by the number of available rooms, but here’s the catch What’s Wrong with Metasearch Today?When they were first introduced, metasearch channels quickly became an important part of travelers’ online shopping habits, as they were a way of getting an ordered overview of the endless shopping options available online Moving Beyond RevPAR to Maximize ProfitabilityAs hotel investors convene at the Hunter Hotel Investment Conference 2025, new insights reveal that rising operating costs in the US market - particularly labor - are squeezing hotel profit margins |
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