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 Social Media, Marketing, Sales & Revenue Management Library  (Click title to read article)

Social media, the latest fashion item or a not to be under-estimated new comer who will grow more power full as the web develops. Read here articles related to social media hotel & business marketing, eCommerce, sales programs, marketing strategies, revenue management and more.


Key Revenue Strategy Trends for 2017.
Even compared to 2016’s chaos, making predictions for 2017’s revenue strategy trends has proved a challenging task! In many ways, 2016 was a year for defying logic and taking actions that would have been seen as preposterous mon...
Whitepaper: The Travelerís Path to Destination Selection
The travel journey begins long before the bags are packed: it starts when a traveler selects where to go from the abundance of destination choices across the globe, but how do they decide where to go?  Online travel shoppers take many ...
Include Video in Your Hotelís 2017 Social Media Marketing Plans.
Visual content social media marketing speaks volumes and video is the most powerful storytelling tool your hotel can include in your 2017 social media marketing plans arsenal
Data on Its Own Isnít Enough, Make It Part of An Organizationís Culture.
Data alone cannot provoke change - rather accessibility, acting on it, customer support, training, incentivizing employees and ending up with the development of a customer-centric culture is key, says RJ Friedlander, CEO of ReviewPro
How To Identify And Sell To The Bleisure Traveler.
Business people seem to have a renewed love of travel, and many of them are extending their trips for a little R&R or to experience a destination; This so-called 'bleisure' trend represents a great opportunity for revenue strategists to...
The Future of Direct Distribution Technology - a hotelierís view.
My personal highlight from the Hotel Technology Forum in Berlin last week was the talk by Dr Jan Sammeck, Director of eCommerce at Deutsche Hospitality
Hotel Sales Ė Itís Time To Use Video Email To Outsell The Competition.
Based on what I hear from the hotel sales and catering sales managers I train each month, the vast majority of inquiries for groups, meetings, conferences and catering events are being received electronically, some come in via direct email;...
One Team Working Together: The Importance of Collaboration in Achieving Revenue Management Outcomes.
Exclusive Feature: Hoteliers know that the relationships between hotel departments and their respective revenue streams can be intricate and very complex; Decisions made with only one revenue stream in mind, or by only one hotel depart...
Why Site Weight Matters for Your Hotel Website.
What affects how quickly your website loads? Why does it matter? There are many different factors which have an effect on how quickly your hotel website loads: processing power, browser, and bandwidth are just a few, however, the most impor...
How to Use Public Relations to Boost Your Sales - Without Blowing Your Budget.
When many competitors offer similar products within the same marketplace, credibility and brand recognition are crucial to make your company/solution stand out from the crowd
5 Simple Ways Hotels Can Use Data To Increase Revenue.
How hotels use data to drive new revenue: In 2017, it’s clear that the hospitality industry needs to prepare for even more disruptions that will unfold over the coming year: Airbnb, OTAs, start-ups, big data companies and loyalty prog...
Mastering Tourism Marketing in 2017.
We are as an industry in truly exciting times where we have online marketing opportunities, that will NEVER arise again - pretty serious stuff, this is all due to the infancy of semantic search - the search engine algorithms that determine ...
Winning the Direct Booking: A 2017 Action Plan to Combat the Effect of Airbnb on Your Hotelís Bottom Line.
It’s no secret that Airbnb has drastically disrupted the travel industry and has positioned itself as a unique and local online travel agency for travel consumers; Yet, while Airbnb paves the way for a new niche in travel, the industr...
Is your Hotel Website Losing Traffic?
If you have a hotel website the hope is that with each passing year you continue to see an increase in traffic to your site, unfortunately, this may not always be the case
Q1 2017 Hotel Marketing, Technology, and Trends Whitepaper.
The Q1 edition highlights key developments in the hospitality, travel, and digital marketing spaces, their impact on hoteliers and hotel management, and their influence on trends into 2017
Google Mobile First Indexing: What it means for Your Hotel Website.
Google’s ranking system has been looking at content on the desktop version to evaluate user relevance, then in May 2016, Google’s algorithms were updated to include mobile friendliness as a ranking factor and today, Google Mobil...
The Future of Hotel Revenue Management.
A survey of some 400 revenue management (RM) professionals finds that the application of hotel RM has gradually become more strategic and more centralized, but changes in RM practices have come more slowly than expected in the past six year...
Dynamic Wholesale Rates: The New Frontier in Hotel Distribution?
A smart but basic distribution strategy for hotels that want to maximize profitability goes like this: Start as far out in the booking window as possible by building your base of guests, most likely through negotiated group and wholesale bu...
CMOs: How to Make Sure Your Presentation to the Board Doesnít Fall Flat
A study by Kimberly Whitler, Ryan Krause, and Donald Lehmann explored the role and impact of marketing experience on the board contributes to overall firm performance, they hypothesized that marketing experience for board members would be v...
2017 Emerging Technology Report.
Technology innovation is changing faster than ever with emerging capabilities like robotics, artificial intelligence and augmented reality on the brink of permeating nearly every aspect of daily life, and Sabre has identified the top trends...
When Do Hotel Guests Book Ė and Cancel?
Net Affinity analyzed guest booking behaviour across 6 million hotel website sessions as part of our digital trends report; we looked at how long it takes guests to book, and which device they like to book on
The Travel Marketing Guide to the Millennial Traveler.
Welcome to The Travel Marketing Guide to the Millennial Traveler; A handbook for tourism marketers looking to reach, appeal to, and build lasting relationships with Millennial guests
Changing the Marketing Mantra in a Digital First Economy.
What worked in 2005 and in 2010 will not work in today’s hyperconnected, click obsessed, snapped in real-time, digital economy
7 Most Effective Marketing Tips to Promote Your Brand.
The goal of every company is to reach out to as many potential customers as possible; This is for the simple fact that the more people learn about you, the more likely they are to do business with you, however, considering how competitive t...
2017: Grow Your Hotelís Direct Bookings, 10 Things You Must Do.
There’s been a huge amount of talk in the industry recently about direct bookings, in an attempt to loosen the hold that OTAs have on the industry; A term we hear a lot is that they are a 'necessary evil' for us all, it...
Whoís Travelling? Female Travellers Spend More.
In Net Affinity’s Digital Trends for the Hotel Industry, we analyzed the data from nearly 6,000,000 website sessions; we looked at transactions, booking patterns, conversion rates and more in the 6-part report and one of the key facts...
Transforming Reservation Inquiries into Profitable Sales.
The guide to shifting your reservation takers into sales-minded, profit driving, revenue makers
Unlock the Power of a Marketing Dashboard.
Dashboards seem to be all the rage these days, the pressure to demonstrate value, be more accountable, and improve marketing return on investment is driving marketers to develop dashboards
17 Hotel Marketing Trends for 2017 (Infographic)
2017 is knocking on our doors, most of us are more than ready to see what a new year will bring! 2016 brought big changes from Google, partially due to the huge growth from mobile and the stronger performance of mobile e-commerce and it&rsq...
Data Proves Branded Hotel Vanity Sites Are Effective.
It’s been an ongoing mission of the major hotel brands to convince hotel management companies and hotel owners to 'retire' their vanity websites; In fact, this has been going on for the last 15 years and the efforts have had marginal ...
How to Get Revenue Management Right for 2017.
Nowadays “Revenue Management 'has become a buzzword in the hospitality industry', but many operations executives and owners don’t know how the concept relates to them, in terms of implementation and get the most benefits out of ...
Why and How Independent Hotels Should Set Up Loyalty Programs.
Loyalty programs for small, independent hotels are one of the most cost-effective ways to drive direct bookings and increase the lifetime value of guests, major hotel chains are making a big push with loyalty programs as a part of...
Luxury Marketingís Higher Calling Ė From the 4Ps to the 4Es.
In 2013, the American Marketing Association changed the definition of marketing, it went from the old 4Ps definition which most of us practicing marketers were drilled in: Product, Price, Promotion, Placement, to a new one based upon the id...
Price Check Widgets: Who, How and Why to Use Them.
The past two years have seen a relatively new product category hit the market for hotels: price check widgets, and this sudden proliferation has come hand in hand with the increasing move to drive direct bookings
Digital and Local Marketing Predictions for 2017.
Every year, Acquisio collects PPC and digital marketing predictions from experts, thought leaders and emerging minds in the industry to help marketers like you prepare for the year ahead
PR vs. Advertising: Which Marketing Tactic is Best for Hospitality Start-Ups?
There’s a misconception held by many business owners that public relations (PR) and advertising are completely interchangeable (in terms of the benefits that they offer), but that isn’t true; While each has benefits, there are m...
Which Revenue Management Technology is Best for your Property?
For many hoteliers, there is a great deal of confusion about the different revenue management technologies available on the market today, it’s hard to remember which technology calculates rates, which manages inventory, which updates ...
Digital Marketing and Mobile Trends Impacting the Travel Industry.
We’re living in a mobile-first world, where 85 percent of travelers worldwide are also smartphone users – and 32 percent also use their mobile devices to book travel, it shouldn’t be a surprise that the use of mobile devic...
Make Twitter a Part of Your Hotel Digital Marketing Strategy.
Providing great customer service to boost direct bookings is the end game no matter what social media platform your hotel uses to engage potential guests, but what makes Twitter stand out as one of the top digital channels for getting out y...
Choosing The Right Slogan For Your Destination.
I started this blog over five years ago, and when I recently came across this Worldwide Country Tourism Slogan map, it reminded me of one of the first articles ever published on my blog back in June 2011: Finding the right ta...
Airbnb's Brian Chesky Leads A New Generation Of Brand Storytellers.
Product launches and business presentations rarely impress me because they fail to reach minds and touch hearts, there are plenty of good communicators who can design a reasonably attractive PowerPoint slide and speak to it confid...
Black Friday Saw 57.5% Increase in Conversions for Hotels.
This Cyber Weekend was a big one for hotels, with more European hotels than ever before participating in Cyber Weekend, the four days from Black Friday through Cyber Monday, a relatively recent phenomenon on this side of the Atlantic &ndash...
Best The Competition With A Compelling Value Proposition.
A compelling, meaningful and relevant value proposition enables you to increase the quantity and quality of prospective opportunities, gain market share in your targeted segments, and charge a premium price
How to Jumpstart Your Hotelís Direct Bookings through Multichannel Campaigns.
Multichannel campaigns are one of the most effective ways to boost direct bookings, build one-to-one relationships with current and future guests, and ultimately, encourage repeat guests throughout the customer lifecycle
An Analysis of Hotel Guest Conversations. [Infographic]
Engagement is on the rise between hotel staff and guests through messaging services as conversations increasingly move digital and mobile and recording these conversations opens the door to further insight into the guest journey by ana...
5 Ways to Drive Direct Bookings for the Modern Traveler.
How do young, modern travelers behave online? What connects to them, and how can your hotel use that information to drive direct bookings through your hotel website? Google’s Consumer Barometergives insight into exactly that and ...
The Ultimate Sales Negotiations in 5 Successful Tips.
Remember, your ultimate goal is to give away as little as possible in order to close the Deal, every time you discount your product or service you discount yourself and eat away your profits
The Revenue Manager's Guide to Building Direct Bookings.
We just wanted to let you know that we've just launched our most recent e-book - The Revenue Manager's Guide to Building Direct Bookings - and we wanted to give you exclusive access to it!  As our readers, we're giving you a direct lin...
Beginnerís Guide to SMS Marketing [Infographic]
Why opt-in for SMS marketing you ask? We say, 'why not?', with text messages being read on average in under five seconds, no other method of communication will get across to your target audience faster! Personalize your messages for better ...
The Customer Experience Is Your Best Marketing.
What is marketing?  A quick Google search on the word marketing reveals this from the American Marketing Association (And, they should know!): Marketing is the activity, set of institutions, and processes for creating, communicati...
Stuck with a 'Percentage of Sales' Marketing Budget?
There are no simple rules for determining a Marketing budget, this is because it should be based on the Marketing objectives you are tasked to achieve in support of business goals and often those objective, metrics, and goals are diffe...
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 Most Recent Articles
3 Ways Revenue Managers Can Get Started With Hotel Revenue Strategy.
Thursday, 23rd February 2017
2017 is no time for hotels to merely 'manage'; around the industry, signs in the latest available research and comments heard at the Americas Lodging Investment Summit seem to indicate that this year could be one of slow growth for revenue per available room

2017 Smart Decision Guide to Hospitality Revenue Management.
Thursday, 23rd February 2017
All revenue is not equal - Some revenue costs too much to capture - Other revenue could have earned you more

The History of Direct Bookings.
Tuesday, 21st February 2017
As we prepare for the upcoming Direct Booking Summit on September 13-14, we've taken a look at the history of direct bookings and all of the key events that helped shape this movement

Guide to Email Retargeting: Overcome Hotel Booking Abandonment!
Sunday, 19th February 2017
Booking abandonment plagues hoteliers everywhere: Numbers in the range of 81% abandonment are often quoted, despite all the time and money poured into driving traffic to hotel websites and encouraging bookings, email retargeting is a way to overcome this
 Most Read in this Section
10 Companies Demonstrating Effective WeChat Marketing Campaigns
Monday, 10th October 2016
WeChat has become a marketers’ best friend when it comes to conducting a social network campaign in China, in this article we will first have a look at WeChat’s main features, before we dive into how brands are using the platform to grow their audiences and sales

7 Most Effective Marketing Tips to Promote Your Brand
Tuesday, 17th January 2017
The goal of every company is to reach out to as many potential customers as possible; This is for the simple fact that the more people learn about you, the more likely they are to do business with you, however, considering how competitive the market can be, not many businesses manage to achieve their goal of reaching as many customers

The Customer Experience Is Your Best Marketing
Tuesday, 22nd November 2016
What is marketing?  A quick Google search on the word marketing reveals this from the American Marketing Association (And, they should know!): Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large

Digital Marketing and Mobile Trends Impacting the Travel Industry
Saturday, 10th December 2016
We’re living in a mobile-first world, where 85 percent of travelers worldwide are also smartphone users – and 32 percent also use their mobile devices to book travel, it shouldn’t be a surprise that the use of mobile devices travel shopping and booking continues to rise

Which Revenue Management Technology is Best for your Property?
Monday, 12th December 2016
For many hoteliers, there is a great deal of confusion about the different revenue management technologies available on the market today, it’s hard to remember which technology calculates rates, which manages inventory, which updates the new prices to the online distribution channels or if they do both

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