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 Social Media, Marketing, Sales & Revenue Management Library  (Click title to read article)

Social media, the latest fashion item or a not to be under-estimated new comer who will grow more power full as the web develops. Read here articles related to social media hotel & business marketing, eCommerce, sales programs, marketing strategies, revenue management and more.

A Crystal Ball for Marketing & Revenue Management.
Owners and operators are dead set on obtaining more direct bookings for their hotels to maximize their profits, revenue management and marketing, more than ever, must align in order to achieve what their owners are asking for
Channel Optimization: The Secrets of Data-Driven Hoteliers.
New report shows the steps hoteliers can take to create and maintain the right channel strategy to reach and convert more customers
Hotel Sales: 'Why Do Our Rates Change? We Discount When Itís Slower!'.
Every day your hotel sales, reservations and front desk colleagues are fielding questions from both prospects and guests regarding why it is that the rates are so much higher during certain periods as compared to other dates
Three Key Insights into the Bleisure Traveler.
As someone in the travel industry, travel is both a matter of business and an area of personal interest: For more and more professionals, regardless of what industry they work in, the same holds true
Are you Prioritizing Distribution and Measurement in your Content Marketing Strategy?
Creating relevant and valuable digital content for travelers that is essential to marketing success:  For destinations and travel brands to activate their content creation efforts, it’s crucial to put an effective distribution an...
How User Feedback Impacts Sales- Through the Lens of the Hotel Industry.
It goes without saying that the internet and user feedback have changed the way people make purchases, in nearly every vertical market
The Top 8 Hottest Social Media Marketing Trends in 2017. (Infographic)
Social media has had an enormous impact in today’s digital marketing landscape: in 2016, the social media sphere has continued to rise with more 2
Increase the Value of Marketing by Comparing It to Its Peers.
Analytics-based insights derived from Marketing’s data have become the lifeblood of both Marketing and the business, these data driven decisions are the critical component in improving Marketing’s effectiveness as well as provin...
Five Design Tactics Helping Hoteliers Drive Direct Bookings.
What’s the most important function of your hotel’s website design? It’s not the aesthetics, it’s not even, ultimately, what guests can learn about you from it and in the end, your hotel’s brand website is all a...
Are Chatbots the Key to Guest Satisfaction?
If you ever had to call customer support, regardless of the specialty, you are familiar with the generic robot voice and elevator music at the beginning of the call
Social Media Ė To Post or Not to Post.
Having an active social media presence, and a strong one at that, has never been more important! Not only has social media provided convenient means to engage with followers and share information, it also has the ability to act as an easy d...
Proximity Now The Most Important Ranking Factor for Local Searches.
Whitespark, a team of SEO experts focused on local search, has noticed something big: proximity to the searcher is now the #1 ranking factor for local search pack results
Five Ways to Compete Against Low-Price Competitors.
All of us, at one time or another, are confronted with a low-cost or low-price competitor, the solution isn't to lower your prices and engage in a price war, because the result is lowered profitability for everyone involved
Who Cares About Revenue Management?
Nearly 30 years after its debut, we can now safely say that revenue management is an important hospitality discipline
Focus on Revenue is Not New Marketing Thinking.
Peter Drucker is attributed with saying that ―Business has only two basic functions – marketing and innovation; Why is marketing so important? Perhaps the answer lies in Phil Kotler's point of view that: Marketing has the m...
Things to Look for in a Hotel Booking Engine Provider.
What should you be getting from your hotel booking engine provider? Which features are most important to your hotel, and which can you live without?  From our perspective, your hotel booking engine provider should be giving you a highl...
Why GDS Will Remain a Crucial Booking Channel for Hoteliers in 2017 and Beyond.
Even though online bookings continue to grow and will do so for the foreseeable future, hoteliers need to maintain a focus on the GDS channel, which will remain a critical source of revenue and bookings both in 2017 and for the next several...
Run a Social Media Campaign Your Hotel Can be Proud Of.
If your hotel’s social media presence isn’t getting you the bookings you want, there’s a simple answer: a great social media competition, these are genuinely effective methods hotels can use to build a swift online pr...
Is Your Best Rate Guarantee Accurate?
Part 2 of What's in a widget? A speedy widget is great for conversions, but today we're taking a peep at a slightly trickier beast to tame: accuracy
The Need for Speed - On Booking Engines and Beyond.
Welcome to part 1 in our series: What's in a widget?  In this series, we'll take a look at what makes a sterling price comparison widget - and what you can do to get the best out of yours: Today, we'll start with the need for spee...
3 Ways Revenue Managers Can Get Started With Hotel Revenue Strategy.
2017 is no time for hotels to merely 'manage'; around the industry, signs in the latest available research and comments heard at the Americas Lodging Investment Summit seem to indicate that this year could be one of slow growth for revenue ...
2017 Smart Decision Guide to Hospitality Revenue Management.
All revenue is not equal - Some revenue costs too much to capture - Other revenue could have earned you more
The History of Direct Bookings.
As we prepare for the upcoming Direct Booking Summit on September 13-14, we've taken a look at the history of direct bookings and all of the key events that helped shape this movement
Guide to Email Retargeting: Overcome Hotel Booking Abandonment!
Booking abandonment plagues hoteliers everywhere: Numbers in the range of 81% abandonment are often quoted, despite all the time and money poured into driving traffic to hotel websites and encouraging bookings, email retargeting i...
Key Revenue Strategy Trends for 2017.
Even compared to 2016’s chaos, making predictions for 2017’s revenue strategy trends has proved a challenging task! In many ways, 2016 was a year for defying logic and taking actions that would have been seen as preposterous mon...
Whitepaper: The Travelerís Path to Destination Selection
The travel journey begins long before the bags are packed: it starts when a traveler selects where to go from the abundance of destination choices across the globe, but how do they decide where to go?  Online travel shoppers take many ...
Include Video in Your Hotelís 2017 Social Media Marketing Plans.
Visual content social media marketing speaks volumes and video is the most powerful storytelling tool your hotel can include in your 2017 social media marketing plans arsenal
Data on Its Own Isnít Enough, Make It Part of An Organizationís Culture.
Data alone cannot provoke change - rather accessibility, acting on it, customer support, training, incentivizing employees and ending up with the development of a customer-centric culture is key, says RJ Friedlander, CEO of ReviewPro
How To Identify And Sell To The Bleisure Traveler.
Business people seem to have a renewed love of travel, and many of them are extending their trips for a little R&R or to experience a destination; This so-called 'bleisure' trend represents a great opportunity for revenue strategists to...
The Future of Direct Distribution Technology - a hotelierís view.
My personal highlight from the Hotel Technology Forum in Berlin last week was the talk by Dr Jan Sammeck, Director of eCommerce at Deutsche Hospitality
Hotel Sales Ė Itís Time To Use Video Email To Outsell The Competition.
Based on what I hear from the hotel sales and catering sales managers I train each month, the vast majority of inquiries for groups, meetings, conferences and catering events are being received electronically, some come in via direct email;...
One Team Working Together: The Importance of Collaboration in Achieving Revenue Management Outcomes.
Exclusive Feature: Hoteliers know that the relationships between hotel departments and their respective revenue streams can be intricate and very complex; Decisions made with only one revenue stream in mind, or by only one hotel depart...
Why Site Weight Matters for Your Hotel Website.
What affects how quickly your website loads? Why does it matter? There are many different factors which have an effect on how quickly your hotel website loads: processing power, browser, and bandwidth are just a few, however, the most impor...
How to Use Public Relations to Boost Your Sales - Without Blowing Your Budget.
When many competitors offer similar products within the same marketplace, credibility and brand recognition are crucial to make your company/solution stand out from the crowd
5 Simple Ways Hotels Can Use Data To Increase Revenue.
How hotels use data to drive new revenue: In 2017, it’s clear that the hospitality industry needs to prepare for even more disruptions that will unfold over the coming year: Airbnb, OTAs, start-ups, big data companies and loyalty prog...
Mastering Tourism Marketing in 2017.
We are as an industry in truly exciting times where we have online marketing opportunities, that will NEVER arise again - pretty serious stuff, this is all due to the infancy of semantic search - the search engine algorithms that determine ...
Winning the Direct Booking: A 2017 Action Plan to Combat the Effect of Airbnb on Your Hotelís Bottom Line.
It’s no secret that Airbnb has drastically disrupted the travel industry and has positioned itself as a unique and local online travel agency for travel consumers; Yet, while Airbnb paves the way for a new niche in travel, the industr...
Is your Hotel Website Losing Traffic?
If you have a hotel website the hope is that with each passing year you continue to see an increase in traffic to your site, unfortunately, this may not always be the case
Q1 2017 Hotel Marketing, Technology, and Trends Whitepaper.
The Q1 edition highlights key developments in the hospitality, travel, and digital marketing spaces, their impact on hoteliers and hotel management, and their influence on trends into 2017
Google Mobile First Indexing: What it means for Your Hotel Website.
Google’s ranking system has been looking at content on the desktop version to evaluate user relevance, then in May 2016, Google’s algorithms were updated to include mobile friendliness as a ranking factor and today, Google Mobil...
The Future of Hotel Revenue Management.
A survey of some 400 revenue management (RM) professionals finds that the application of hotel RM has gradually become more strategic and more centralized, but changes in RM practices have come more slowly than expected in the past six year...
Dynamic Wholesale Rates: The New Frontier in Hotel Distribution?
A smart but basic distribution strategy for hotels that want to maximize profitability goes like this: Start as far out in the booking window as possible by building your base of guests, most likely through negotiated group and wholesale bu...
CMOs: How to Make Sure Your Presentation to the Board Doesnít Fall Flat
A study by Kimberly Whitler, Ryan Krause, and Donald Lehmann explored the role and impact of marketing experience on the board contributes to overall firm performance, they hypothesized that marketing experience for board members would be v...
2017 Emerging Technology Report.
Technology innovation is changing faster than ever with emerging capabilities like robotics, artificial intelligence and augmented reality on the brink of permeating nearly every aspect of daily life, and Sabre has identified the top trends...
When Do Hotel Guests Book Ė and Cancel?
Net Affinity analyzed guest booking behaviour across 6 million hotel website sessions as part of our digital trends report; we looked at how long it takes guests to book, and which device they like to book on
The Travel Marketing Guide to the Millennial Traveler.
Welcome to The Travel Marketing Guide to the Millennial Traveler; A handbook for tourism marketers looking to reach, appeal to, and build lasting relationships with Millennial guests
Changing the Marketing Mantra in a Digital First Economy.
What worked in 2005 and in 2010 will not work in today’s hyperconnected, click obsessed, snapped in real-time, digital economy
7 Most Effective Marketing Tips to Promote Your Brand.
The goal of every company is to reach out to as many potential customers as possible; This is for the simple fact that the more people learn about you, the more likely they are to do business with you, however, considering how competitive t...
2017: Grow Your Hotelís Direct Bookings, 10 Things You Must Do.
There’s been a huge amount of talk in the industry recently about direct bookings, in an attempt to loosen the hold that OTAs have on the industry; A term we hear a lot is that they are a 'necessary evil' for us all, it...
Whoís Travelling? Female Travellers Spend More.
In Net Affinity’s Digital Trends for the Hotel Industry, we analyzed the data from nearly 6,000,000 website sessions; we looked at transactions, booking patterns, conversion rates and more in the 6-part report and one of the key facts...
Transforming Reservation Inquiries into Profitable Sales.
The guide to shifting your reservation takers into sales-minded, profit driving, revenue makers
Visit Unplugged Collection
 Most Recent Articles
But if the price is the same, I'll book at the OTA - Said No One, Ever.
Saturday, 25th March 2017
When guests see price parity, surely they will still book through an OTA that they know and have used before?  Nope, We've heard this question a lot so thought we'd take you through how guests really react to OTA prices

Googleís Penalty for 'Intrusive' Interstitials: What Hoteliers Need to Know.
Thursday, 23rd March 2017
Google is once more making it clear what kinds of mobile experiences they want to encourage, recently, they announced they would start penalizing sites with intrusive mobile interstitials in their search results

New Hotel? Here's How to Use OTAs to Drive Future Direct Bookings.
Thursday, 23rd March 2017
'If I was starting a hotel from scratch, I’d give all my distribution to OTAs and just concentrate on the guest and their experience', that was the view announced by David Turnbull, co-founder of SnapShot, at the Seize Opportunity in Disruption conference in London a few weeks ago

5 Tips For Incorporating Reviews Into Your Hotel Marketing Strategy.
Wednesday, 22nd March 2017
In today’s business world, when taking into consideration the connectivity of people and the mobile-first society, it’s safe to say that guest feedback is the thing that can make or break your hotel marketing strategy
 Most Read in this Section
10 Companies Demonstrating Effective WeChat Marketing Campaigns
Monday, 10th October 2016
WeChat has become a marketers’ best friend when it comes to conducting a social network campaign in China, in this article we will first have a look at WeChat’s main features, before we dive into how brands are using the platform to grow their audiences and sales

7 Most Effective Marketing Tips to Promote Your Brand
Tuesday, 17th January 2017
The goal of every company is to reach out to as many potential customers as possible; This is for the simple fact that the more people learn about you, the more likely they are to do business with you, however, considering how competitive the market can be, not many businesses manage to achieve their goal of reaching as many customers

Digital Marketing and Mobile Trends Impacting the Travel Industry
Saturday, 10th December 2016
We’re living in a mobile-first world, where 85 percent of travelers worldwide are also smartphone users – and 32 percent also use their mobile devices to book travel, it shouldn’t be a surprise that the use of mobile devices travel shopping and booking continues to rise

The Customer Experience Is Your Best Marketing
Tuesday, 22nd November 2016
What is marketing?  A quick Google search on the word marketing reveals this from the American Marketing Association (And, they should know!): Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large

Which Revenue Management Technology is Best for your Property?
Monday, 12th December 2016
For many hoteliers, there is a great deal of confusion about the different revenue management technologies available on the market today, it’s hard to remember which technology calculates rates, which manages inventory, which updates the new prices to the online distribution channels or if they do both

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