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 Social Media, Marketing, Sales & Revenue Management Library  (Click title to read article)

Social media, the latest fashion item or a not to be under-estimated new comer who will grow more power full as the web develops. Read here articles related to social media hotel & business marketing, eCommerce, sales programs, marketing strategies, revenue management and more.

2017: Grow Your Hotel’s Direct Bookings, 10 Things You Must Do.
There’s been a huge amount of talk in the industry recently about direct bookings, in an attempt to loosen the hold that OTAs have on the industry; A term we hear a lot is that they are a 'necessary evil' for us all, it...
Who’s Travelling? Female Travellers Spend More.
In Net Affinity’s Digital Trends for the Hotel Industry, we analyzed the data from nearly 6,000,000 website sessions; we looked at transactions, booking patterns, conversion rates and more in the 6-part report and one of the key facts...
Transforming Reservation Inquiries into Profitable Sales.
The guide to shifting your reservation takers into sales-minded, profit driving, revenue makers
Unlock the Power of a Marketing Dashboard.
Dashboards seem to be all the rage these days, the pressure to demonstrate value, be more accountable, and improve marketing return on investment is driving marketers to develop dashboards
17 Hotel Marketing Trends for 2017 (Infographic)
2017 is knocking on our doors, most of us are more than ready to see what a new year will bring! 2016 brought big changes from Google, partially due to the huge growth from mobile and the stronger performance of mobile e-commerce and it&rsq...
Data Proves Branded Hotel Vanity Sites Are Effective.
It’s been an ongoing mission of the major hotel brands to convince hotel management companies and hotel owners to 'retire' their vanity websites; In fact, this has been going on for the last 15 years and the efforts have had marginal ...
How to Get Revenue Management Right for 2017.
Nowadays “Revenue Management 'has become a buzzword in the hospitality industry', but many operations executives and owners don’t know how the concept relates to them, in terms of implementation and get the most benefits out of ...
Why and How Independent Hotels Should Set Up Loyalty Programs.
Loyalty programs for small, independent hotels are one of the most cost-effective ways to drive direct bookings and increase the lifetime value of guests, major hotel chains are making a big push with loyalty programs as a part of...
Luxury Marketing’s Higher Calling – From the 4Ps to the 4Es.
In 2013, the American Marketing Association changed the definition of marketing, it went from the old 4Ps definition which most of us practicing marketers were drilled in: Product, Price, Promotion, Placement, to a new one based upon the id...
Price Check Widgets: Who, How and Why to Use Them.
The past two years have seen a relatively new product category hit the market for hotels: price check widgets, and this sudden proliferation has come hand in hand with the increasing move to drive direct bookings
Digital and Local Marketing Predictions for 2017.
Every year, Acquisio collects PPC and digital marketing predictions from experts, thought leaders and emerging minds in the industry to help marketers like you prepare for the year ahead
PR vs. Advertising: Which Marketing Tactic is Best for Hospitality Start-Ups?
There’s a misconception held by many business owners that public relations (PR) and advertising are completely interchangeable (in terms of the benefits that they offer), but that isn’t true; While each has benefits, there are m...
Which Revenue Management Technology is Best for your Property?
For many hoteliers, there is a great deal of confusion about the different revenue management technologies available on the market today, it’s hard to remember which technology calculates rates, which manages inventory, which updates ...
Digital Marketing and Mobile Trends Impacting the Travel Industry.
We’re living in a mobile-first world, where 85 percent of travelers worldwide are also smartphone users – and 32 percent also use their mobile devices to book travel, it shouldn’t be a surprise that the use of mobile devic...
Make Twitter a Part of Your Hotel Digital Marketing Strategy.
Providing great customer service to boost direct bookings is the end game no matter what social media platform your hotel uses to engage potential guests, but what makes Twitter stand out as one of the top digital channels for getting out y...
Choosing The Right Slogan For Your Destination.
I started this blog over five years ago, and when I recently came across this Worldwide Country Tourism Slogan map, it reminded me of one of the first articles ever published on my blog back in June 2011: Finding the right ta...
Airbnb's Brian Chesky Leads A New Generation Of Brand Storytellers.
Product launches and business presentations rarely impress me because they fail to reach minds and touch hearts, there are plenty of good communicators who can design a reasonably attractive PowerPoint slide and speak to it confid...
Black Friday Saw 57.5% Increase in Conversions for Hotels.
This Cyber Weekend was a big one for hotels, with more European hotels than ever before participating in Cyber Weekend, the four days from Black Friday through Cyber Monday, a relatively recent phenomenon on this side of the Atlantic &ndash...
Best The Competition With A Compelling Value Proposition.
A compelling, meaningful and relevant value proposition enables you to increase the quantity and quality of prospective opportunities, gain market share in your targeted segments, and charge a premium price
How to Jumpstart Your Hotel’s Direct Bookings through Multichannel Campaigns.
Multichannel campaigns are one of the most effective ways to boost direct bookings, build one-to-one relationships with current and future guests, and ultimately, encourage repeat guests throughout the customer lifecycle
An Analysis of Hotel Guest Conversations. [Infographic]
Engagement is on the rise between hotel staff and guests through messaging services as conversations increasingly move digital and mobile and recording these conversations opens the door to further insight into the guest journey by ana...
5 Ways to Drive Direct Bookings for the Modern Traveler.
How do young, modern travelers behave online? What connects to them, and how can your hotel use that information to drive direct bookings through your hotel website? Google’s Consumer Barometergives insight into exactly that and ...
The Ultimate Sales Negotiations in 5 Successful Tips.
Remember, your ultimate goal is to give away as little as possible in order to close the Deal, every time you discount your product or service you discount yourself and eat away your profits
The Revenue Manager's Guide to Building Direct Bookings.
We just wanted to let you know that we've just launched our most recent e-book - The Revenue Manager's Guide to Building Direct Bookings - and we wanted to give you exclusive access to it!  As our readers, we're giving you a direct lin...
Beginner’s Guide to SMS Marketing [Infographic]
Why opt-in for SMS marketing you ask? We say, 'why not?', with text messages being read on average in under five seconds, no other method of communication will get across to your target audience faster! Personalize your messages for better ...
The Customer Experience Is Your Best Marketing.
What is marketing?  A quick Google search on the word marketing reveals this from the American Marketing Association (And, they should know!): Marketing is the activity, set of institutions, and processes for creating, communicati...
Stuck with a 'Percentage of Sales' Marketing Budget?
There are no simple rules for determining a Marketing budget, this is because it should be based on the Marketing objectives you are tasked to achieve in support of business goals and often those objective, metrics, and goals are diffe...
How (Airlines’) Yield Management is the Answer to Your Revenue Management Problems.
Hotels and airlines share many of the same issues; perishable inventory, customers booking in advance, lower cost competition and wide swings regarding balancing supply and demand are a few of the many
The Top 10 Images Travel Shoppers Want To See.
The future of digital marketing is visual storytelling, and if you aren’t telling a compelling visual story online, you’re starving consumers of the content they desire
The Impact of Advertising on British Online Travel Consumers.
When travelers go online to research and book their next trip, what kind of influence does advertising have? When are shoppers most likely to notice — and better yet, remember — ads? Our research conducted by comScore uncov...
Three Powerful Ways to Captivate Travelers Through Storytelling.
A captivating image of a destination is bound to garner a traveler’s interest, and might even be enough to get them to book a trip;  In fact, MMGY found that 37% of people make a travel decision based off of images
Facebook Cheat Sheet For Travel Brands [Infographic]
When it comes to posting links, ads, images or videos on Facebook, it can sometimes be confusing to know and remember the optimal dimensions, specially as these will vary depending on which device users login to consume your content
Social Listening vs. Social Monitoring: A Fly on the Wall Approach to Social Media.
You monitor your hotel’s social accounts: logging into Facebook, Twitter and Instagram faithfully to see what type of feedback visitors have posted on your pages, but is it enough?  What are your fans (and critics) saying about y...
Does Your Hotel Create Content that Sells Rooms?
What are the most important factors for creating content that sells hotel rooms? What does 'content' – that buzzword of all buzzwords – mean when it comes to hotels? There are two main areas where content is important for hotels...
How to Use Reputation Management to Influence Hotel CapEx.
Hotels have a lot of options when it comes to allocating capital expenditure, or CapEx, budgets each year and without proper data and research, it’s nearly impossible to choose the most impactful improvements that will maximize return...
Guide to Email Retargeting: Overcome Booking Abandonment.
This week’s cheatsheet, #7 in our Direct Booking Cheatsheet series, focuses on overcoming booking abandonment, a plague of hoteliers everywhere
Train Your Hotel Sales Team To Tell Stories Not Just Quote Rates.
As marketing professionals across all industries know, the concept of storytelling is an integral component for success in today’s environment, you can see this approach playing out across all mediums from print to web to radio and te...
How Hoteliers are Meeting the Challenges of the 'Mobile First' World.
Remember what life was like before smartphones? It's more and more difficult to do so, and many of us probably go through our day-to-day lives taking the technology we rely on for granted and yet less than a decade after the launch of Apple...
The Analytics Tsunami: Are You Ready to Ride its Wave?
I speak a lot at industry events about the power of today’s sophisticated analytics, with many unique challenges facing the industry today – notably around an increasingly competitive distribution landscape – hotels are lo...
Acquiring B2B Business: That’s How You Gain Plenty of New Customers in the Hotel Industry.
The fact that you are reading this article means that you want to develop your business within the hotel industry, Congratulations!  This is your guide to formulate your first approach in order to achieve best results whilst taking car...
8 Reasons Why Direct Bookings Matter for Hotels.
This month the CEOs from Priceline and Expedia attempted to dissuade hoteliers from efforts to drive direct bookings and in specific circumstances they may have a point; newly-opened hotels, for example, can get to ...
10 Point Checklist for a Successful Digital Marketing Campaign.
Today you’ll learn how to plan, launch and track a digital marketing campaign for your hotel
[Infographic] How Should Revenue Managers Use Data?
How should revenue managers use data? What common pitfalls do they fall into? What are the contemporary 'best practice' revenue management techniques and intelligence you should be aware of? Our Head of Revenue Strategy, Maeve Walls, s...
Fighting Rate Disparity: Keep Your Room Rates in Check.
Rate disparity, if left unchecked, can seriously impact your hotel’s bottom line, hotels often find themselves with lower rates on OTAs and other third party channels than they do on their own website – that’s not good! So...
Are Book Direct Campaigns Hurting or Helping Hotels?
Let’s face the facts: it’s not always easy to understand the impact of your direct booking campaign, we know it tends to get complicated and as important as direct bookings are for hotels, there’s still an incentive to dow...
Technology Can Be The Problem, But It Is Also Your Solution.
Today, we all live in a very fast-moving, high-tech society; and yet, our technology always seems to be disappointing us, unfortunately for hotel owners and revenue managers, the same issue applies to most revenue management systems (RMS)
10 Key Trends for Modern Revenue Management.
The past few years have given birth to a wide variety of revenue management ‘best practices’ and tools, what’s the equation for success? Two of the major factors affecting a modern revenue manager’s success are the t...
6 Things that Destroy Data-Driven Decision Making for Revenue Managers.
In the last part of our 3 part series, we look at 6 factors that get in the way of a revenue manager’s data-driven decision making, data-killers don’t always look dramatic or drastic – in fact, they’re often part of ...
How to Apply the 'Golden Circle' to Your Marketing and Performance Measurement.
Best-in-class (BIC) marketers excel at alignment and accountability: They know to align with the business outcomes that matter to the C-suite, and they know what to accordingly measure
We’re Our Own Competition, Says Ctrip’s Jenny Wu.
Ctrip, China’s largest travel brand, believes that being its own competitor has enabled it to grow to be where it is today
How Bad Email Marketing Behaviors Can Derail Marketing Campaigns.
[Infographic] As a marketer, we tend to think that the messaging we send out is interesting and not bothersome to our audiences and not everyone uses email marketing best practices correctly
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 Most Recent Articles
When Do Hotel Guests Book – and Cancel?
Thursday, 19th January 2017
Net Affinity analyzed guest booking behaviour across 6 million hotel website sessions as part of our digital trends report; we looked at how long it takes guests to book, and which device they like to book on

The Travel Marketing Guide to the Millennial Traveler.
Wednesday, 18th January 2017
Welcome to The Travel Marketing Guide to the Millennial Traveler; A handbook for tourism marketers looking to reach, appeal to, and build lasting relationships with Millennial guests

Changing the Marketing Mantra in a Digital First Economy.
Tuesday, 17th January 2017
What worked in 2005 and in 2010 will not work in today’s hyperconnected, click obsessed, snapped in real-time, digital economy

7 Most Effective Marketing Tips to Promote Your Brand.
Tuesday, 17th January 2017
The goal of every company is to reach out to as many potential customers as possible; This is for the simple fact that the more people learn about you, the more likely they are to do business with you, however, considering how competitive the market can be, not many businesses manage to achieve their goal of reaching as many customers
 Most Read in this Section
Secrets of Successful Marketing Emails for Hotels
Wednesday, 10th August 2016
If you’re not using email to market your hotel, start today, start yesterday! It’s 6 times more effective than social media, and it’s your most direct (digital) line to your guests

What is Video Retargeting and How Can I Use it in My Marketing?
Wednesday, 24th August 2016
Did you know that retargeted visitors are 3X more likely to click on your ad than people who haven't interacted with your business before? And while retargeting (or remarketing) isn't really new to PPC campaigns, there are still many companies that have yet to take advantage of it for their business

Mobile Web Design for Hotels: Responsive or Adaptive?
Monday, 8th August 2016
Mobile has built itself a mountain of traffic, and it may finally be reaching its peak, this means your hotel’s mobile web design is absolutely key to your future success with mobile bookings

10 Companies Demonstrating Effective WeChat Marketing Campaigns
Monday, 10th October 2016
WeChat has become a marketers’ best friend when it comes to conducting a social network campaign in China, in this article we will first have a look at WeChat’s main features, before we dive into how brands are using the platform to grow their audiences and sales

A Guide to Hotel Revenue Management
Wednesday, 20th July 2016
Revenue management for hotels has transformed over the past four decades, though some of its tried and true principles remain in place, so what does the practice of modern revenue management mean to hotel operations?  Loosely speaking, revenue management (AKA yield management), a cornerstone of successful hotel operations, follows a formula: sell the right product to the right customer at the right time for the right price

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