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 Sales & Sales, Revenue Management, Social Library  (Click title to read article)

Social media, the latest fashion item or a not to be under-estimated new comer who will grow more power full as the web develops. Read here articles related to social media hotel & business marketing, eCommerce, sales programs, marketing strategies, revenue management and more.

Global Tourism Resilience Day 2026: Impactful Transformation
As the tourism sector moves further into 2026, one of the most powerful forces driving global resilience is the rise of dispersed tourism — a structural shift in which traveler demand is spreading beyond traditional gateway or 'hotspo...
Phone Calls Are 'The Last Mile' of Hotel Distribution
Those in the field of logistics refer to 'the last mile' as the crucial, final leg of the supply chain, where goods are moved to the buyer’s doorstep
RevPAR vs. NetRevPAR: Why Your Most Popular Metric is Misleading
It is a scenario every hotel leader has witnessed: It is the first week of the month, and the Revenue Manager walks into the meeting with good news: 'We did it, RevPAR is up 5% year-over-year and we beat the compset'
AI Revenue Management for Hotels (Without Losing the Human Touch)
AI and automation are real game changers for hotel revenue management, today’s tools aren’t just suggesting prices, they're reading the market in real time, learning from data and adjusting rates automatically
Why Luxury Hotel Marketing Fails — And What’s Structurally Broken Underneath
Why Direct Bookings Stall (Even When Marketing Looks Busy): Luxury hotels don’t struggle because they lack marketing activity, they struggle because demand is being created outside their control — and closed by third parties
2026 Is the Year of MCP: What Hoteliers Need to Know
AI is happening, but we need to bridge the gap between concept and reality to avoid the hospitality sector being fraught with indecision and a lack of clear vision
Beyond Bookings: Stop Chasing Symptoms, Start Finding Causes
The year 2026 was supposed to be the era of 'predictive' hospitality, we have more tools than ever—Lighthouse, Amadeus, RateGain—all promising to show us 'forward-looking' demand, we can see flight searches 145 days out, and hot...
Sustainable Hotel and Resort Development in the Caribbean
For hotel and resort developers, owners, and operators, the mandate is clear: sustainability is no longer a differentiator but, instead, a central pillar of long-term competitiveness and asset protection
Winning In Hotel Group And Event Sales Starts With Focusing On Process
Lessons to Learn from Fernando Mendoza and the Indiana Hoosiers: Even with a slim 3-point lead, history was against the Indiana University Hoosiers football team last month as they found themselves in the final moments of this year’s ...
The Direct Booking Secret No Algorithm Can Beat
This week, a front desk executive succeeded where technology failed – she made me rethink my booking behaviour with a single human act
How Mobile Booking Will Dominate the Hotel Industry in 2026
In the wake of the 2025 shift toward 'high-value simplicity', the hospitality landscape is bracing for its next major evolution
2026 Trend Report: Rise of Slow MICE Hyper-Personalization Incentive Travel
Experience First: Redefining Incentives for the 2026 Traveler and as we welcome 2026, the successful incentive trip focuses entirely on attendee transformation
The Impact of AI on Hotel Labor Is All About Continuous Quick Wins
Artificial intelligence (AI); every vendor is saying they’re doing it, despite genuine AI-based functionality development and implementation that’s happening under the hood, most of what’s currently available is far short ...
Succeeding With GEO: How Hotels Compete in AI-Driven Travel Search
Will your hotel appear in AI search results or vanish behind the competition?
Most People Don’t Know How to Sell — But Think They Do
Before we begin, a note: I dedicate this article to every sales professional out there, selling is not easy — it demands resilience, courage, discipline, and heart
Do Hotel Loyalty Programs Still Work?
In my view, the best demonstration of brand loyalty in hospitality is the share of repeat business
Do Hotels Need Yet Another Mega OTA?
Recently, Brian Chesky, the CEO of Airbnb, declared that 'hotels as the future of Airbnb', the company is including more hotels on its platform, especially independent and boutique properties in urban locations and destinations with limited...
In-House vs Outsourced Revenue Management: The 2026 Decision Guide
If you are still treating Revenue Management as simply 'changing rates,' you are already behind because in 2026, Revenue Management is the nervous system of your hotel’s profitability
Picture This: Price, Prestige and Online Photo Sharing
As online reviews proliferate and consumer engagement goes digital, it has never been more important for hospitality businesses to understand what motivates consumers to share visual content
How to Transform Revenue Management from Revenue Growth to Total Profit Optimization?
Recently the world panel of revenue management experts were asked a very important question: how to transform revenue management into profit leadership?
Think Outside the Guestroom: Innovative Strategies to Drive Hotel Revenue
If your hotel’s top-line revenue is stalling or declining, you should consider ways to increase the other line items
Hotel Forecasting Has Changed, Here’s What That Means for Leaders
Forecasting used to be a routine exercise, take last year’s numbers, adjust for a few events, and call it a plan; That approach doesn’t work anymore
Report: State of Hotel Commercial Talent
The forces shaping talent in hospitality — particularly in sales, marketing, and revenue optimization — are evolving at unprecedented speed
Is Your Hotel Website Leveraging Its Highest Converting Ad Placement?
When it comes to hotel websites, the home page hero image isn’t just decoration—it’s prime real estate
The Biggest Shift in Luxury Travel Right Now? Two Words: Gen Z
We’ve all been hearing a lot lately about Gen Z, the so-called 'digital natives' aged 13 to 28 who are now entering the workforce and, increasingly, the travel marketplace
Will Hotels See 'One Click Hotel Bookings' on ChatGPT Anytime Soon?
In a recent interview on YouTube, Sam Altman, CEO of OpenAI, revealed that in the future users may be able to book hotels in 'one click' directly through ChatGPT, signaling a major shift in how consumers interact with travel platforms
Gen Z To Reshape Holiday Traditions: Less Materialism, More Meaning
The National Retail Federation is out with its holiday 2025 forecast, projecting that November-December retail sales will rise between 3,7% and 4,2% over last year to surpass the $1 trillion mark for the first time
'From Heads in Beds' to High-Profit Guests: Stop Leaving Money on the Table
Let’s be honest: modern hoteliers have become transactional, we’ve lost the plot and somewhere between managing distribution channels and optimizing the flow of reservations, we lost sight of the essence of hospitality
Diversifying Hotel Revenue Streams in Asia Pacific: Balancing Corporate and Leisure Demand
Hotel distribution across Asia Pacific is evolving, but many properties still depend on a few traditional channels
The Guests Who Didn’t Get the Memo
If you’re running an ultra-luxury property and your occupancy has softened, you’re targeting the wrong guests, it really is that simple
Member Clubs Are the Next Luxury Revenue Engine for Hotels
Luxury travel is evolving, membership clubs - once the domain of elite city venues - are now reshaping hospitality
Food for Thought: Why Hospitality is Over Dependent on the OTAs?
Hospitality is the most dependent on the OTAs, compared to all other travel sectors: airlines, car rental companies and cruise lines
Ditch Discount Blasts: Reward High-Value Hotel Guests
Blanket-sending discount codes only target low-spending guests while high-spending guests respond to offers that resonate, incentivize, and make them feel noticed
What Is MAPE? A Hotelier’s Guide to Forecast Accuracy
As a hotelier, you’ll know the frustration: you build a forecast you trust only to see actual results veer wildly off course
Choosing the Right RMS Partner: Avoiding Common Pitfalls to Ensure Long-Term Value
Exclusive Feature: For hoteliers based in the Asia-Pacific region, investing in a revenue management platform is a major decision that extends far beyond the adoption of new technology
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