Hoteliers listen up! 2016 has come to the halfway mark and there are a few SEO trends you need to be paying attention too, SEO strategies for hotels are always changing and new techniques are regularly emerging.

Instead of making you search the vastness of space also known as the internet for the information you need, we’ve gone ahead and made your job easier by compiling this quick list of the most important trends you need to be implementing!

Voice Search Function

The first top trend of 2016 is the voice search function. With everyone on the go nowadays, they are turning to their phone’s artificial intelligence for information, whether it’s finding the nearest Mexican restaurant or what time a movie is playing. If your hotel hasn’t taken advantage of this trend, then you’re missing out! There is a lot of untapped potential and gain to be had if your hotel incorporates voice search into its SEO plan. Here are 7 more reasons you should consider voice search for your hotel.

Local SEO

Local SEO is becoming extremely important since the majority of searches are now done on mobile devices. Someone doing a local search on their phone cares more about distance and time than doing quality research. If your hotel isn’t taking part in this very important SEO technique, then you’re missing out on the spontaneity of searchers.  

Studies have shown that 18% of local mobile searches lead to a sale within one day. One of the easiest things your hotel can do is create a listing for each of your physical locations and use location related keywords on your site.

Mobile Optimization

The last but not least SEO Strategy for Hotels is having an amazing mobile website. Like stated above, everyone is on their phones all the time! If you go to dinner, an amusement park or while walking around, you’ll see people on their phones.

Therefore, your hotel needs to have an amazing mobile website, not only to compete with other hotels, but Google now ensures that mobile-friendly websites get a better search ranking on mobile searches over regular websites. Here are a few ways in which your hotel can improve its mobile site.

These are just a few of 2016’s top trending SEO strategies for hotels. Staying up-to-date is crucial, yet finding the time to do research can be difficult. We recommend you sign up for our newsletter, so that the right information comes to you!

E-Marketing Associates helps independent hotels increase direct bookings and reduce reliance on OTAs. We build innovative online marketing products that deliver the best ROI for independent hotels. Our products aim to ultimately drive top-line revenue.

www.e-marketingassociates.com