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Ritz-Carlton Brings Brand Insights To LinkedIn.
By Melanie Nayer ~ Weekly Exclusive - Views On The Latest Trends
Wednesday, 20th August 2014
 
Exclusive Feature: Ever wonder what the people at the top of the hotel chain are thinking, doing and saying on a daily basis?

Do you ever want to get into the head of the person who sets the room rates, or get the inside scoop on what really happens as part of the hotel's hiring process?
 
The Ritz-Carlton Hotel Company is lifting the curtain on some of the top thought-leaders in the company, giving guests unprecedented access to how the brand works in their new LinkedIn thought leadership series.
 
The 100-word thought-provoking posts are meant to communicate the brand's customer experiences to small businesses in a social setting, and ignite conversation between the brand and its guests.
 
Published on the brand's LinkedIn page, the 100-word posts will feature a different hotel executive each week sharing their insight on a particular job and business function.

Highlights include human resources, marketing, sales and charitable giving. President and COO Herve Humler and Global Operations Officer, Bob Kharazmi, have already been featured.
 
The Ritz-Carlton has consistently been pushing the limits on social media channels, even garnering the hotel brand the top spot for social media engagement from social analytics provider Engagement Labs last month. The study revealed that The Ritz-Carlton received almost four times more engagement than any other hotel chain across its social media platforms.
 
Now that the series is underway, what insider information would you like to know from the luxury hotel brand's thought-leaders?

This is strictly an exclusive feature, reprints of this article in any shape or form without prior written approval from 4Hoteliers.com is not permitted.

Melanie Nayer is a hotel reviewer and expert on luxury travel around the world. She has covered all aspects of hotels including corporate restructures, re-branding initiatives, historical aspects and the best of the best in luxury hotels around the world.

Melanie writes a weekly exclusive column for
4Hoteliers.com

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