Exclusive Feature: If you have done a lot of traveling, there is a good chance you did not enjoy your stay in at least one hotel for some reason, wouldn’t it be great if someone recommended you to choose another one before you made that reservation?

There are lots of people who would love that advice because unfortunately, some hotels do not provide a satisfactory service. Thus, many often rely on experiences of friends and other people who stayed there. Like hotel bloggers!

Hotel blogging is a great way to help people to make the right choice of a hotel and enjoy their stay. Moreover, it’s a real money maker because a blog can earn some good money if it becomes popular.

That money you could spend for more traveling!

Let’s learn how to write excellent hotel reviews in this article to get you started in this business.

Advertising vs. Review

Before we review the tips on writing a hotel review, let’s talk about how it differs from a traditional advertising. Both mediums are types of media exposure that aim to persuade people to take an action, so let’s establish some unique features of a review.

• Traditional Advertising �" is typically a piece of information that keeps a brand name and its advantages in readers’ mind long enough to perform an action (e.g., a purchase). An ad is a result of the research of target audience.
• Review �" is an objective evaluation of advantages and disadvantages of a product or service as it relates to its target audience. To prevent a biased review, it is generally written by an independent person.

So, a review is an independent and unbiased story that does not promote a hotel but evaluates its service.

How to write hotel reviews

Now that we know how reviews differ from advertising, we can proceed to techniques of writing. Before you start typing the text, however, you need to ask yourself a number of questions. For example, “what are readers expecting from this article?” There are specific ways to read hotel reviews, and you need to meet those expectations.

By doing so, you will ensure that the information you presented will be useful for those who read it. Remember, usefulness is the quality that will help you to advance your blog. So, make sure you help readers to know what to expect from a hotel, questions they need to ask there, and things they need to avoid.

Okay, now let’s discuss some tips for you to get started on your hotel blog.

1. Be informative and descriptive
A bad review provides limited details of hotel experience. A good one, on the other hand, explains why the experience was like that. So, don’t just tell your readers that the hotel “was nice.” Be descriptive: what was the color theme? Did it have a classic décor? What kind of art the room had on the walls? Was the personnel friendly? Was the food tasty?

Include as many details as possible. If there were some accidents, describe them fully. Even some small details should also be included. For example, maybe the potato chips you ate in the hotel’s restaurant were not “perfectly crisp” or a waiter was “annoying.”

Think about practical tips while writing. For example, you can rate a hotel’s location. Was it far from the shore? Were there any attractions in that area?

2. Be honest
It is the best policy for writing reviews. A review does not have to list either advantages or disadvantages of a hotel. It would be helpful for readers if you could include both along with reasoning. For example, instead of saying that a hotel was nice, try to explain specific reasons why you enjoyed your stay. Also, if the food was excellent, explain why.

Some hotels monitor the reviews, so don’t be overly scathing. For example, a UK-based critic was sued by a hotel because the review could seriously damage their reputation and image. Another example involves The Union Street Guest House threatening guests with listing a $500 charge for negative reviews on online customer review sites. So, don’t write about something you cannot back up and avoid unnecessary problems.

3. Include interviews with personnel
The conversations with members of personnel can be very helpful for readers because they show the level of service. Moreover, their personalities could also be interesting. For example, while chatting with a manager or other staff member, you can discover their unique hobbies and interests.

This would make a fantastic story.

4. Include photos
Visuals are a critical part of hotel reviews because looking at brochure photos and photos from an actual room is a totally different thing. So, take pictures of your room, hall, and pretty much everywhere a guest can.

5. Be specific
Last but not least, you absolutely need to be as specific as possible. Including details about your stay would be very helpful for readers. For example, tell them what dishes you ordered at the restaurant, what time of year it was, type of room you stayed in, etc.

Remember, the main goal of your blog is to provide insider, exclusive information. This way, you can build an audience and become a go-to hotel expert!

Tom Jager is professional blogger. He works at Bestessaytips. He has degree in Law and English

This is strictly an exclusive feature, reprints of this article in any shape or form without prior written approval from 4Hoteliers.com is not permitted.