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Give us free wifi or we won't book, say travellers.
Friday, 3rd February 2012
Source : Web in Travel
A hotels.com® survey of hotel amenities shows that free wifi is a must when choosing a room and that this amenity overwhelmingly factored into the decision on which hotel to book.

Thirty-eight percent of travelers reported that free Wi-Fi played a part in their decision as a "must" to stay at a specific hotel, 35 percent reported it is the simple amenity they want to see more in hotels, with 31 percent wishing it would become a standard in all hotels in 2012.

"Given the explosion of mobile use in the past few years, it is no surprise that travelers are requiring free and fast Wi-Fi," said Taylor L. Cole, APR, director of public relations and social media for hotels.com.

"Many guests never travel without their tablets, smartphones and laptops. It's as intuitive as packing a toothbrush. Guests use these items in their rooms to plan activities for the next day. We are also seeing an uptick in mobile booking the day of a stay. Guests are creating their trips while on-the-go with Tonight's Local Deals on our site and the hotels.com mobile apps, which feature exclusive mobile deals - it is only natural that they'd want to stay connected while in their hotel rooms."

To round out the tech responses, 23 percent of guests stated their favorite modern in-room amenity was the use of iPads for guest services, local information and personal use. This ranked above air purifiers/humidifiers, high-end coffee makers, iPod dock, massage chairs, video game systems, universal remote rooms and workout equipment/DVDs.

Full story:

www.webintravel.com/news/give-us-free-wifi-or-we-wont-book-say-travellers_2938
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