The initiative is part of the airline's on-going mission of using the ICT forefront to utilize technology and practice cost efficiency as well as promoting full automation and self service via the airline's online channels.

This innovative approach is set to present guests with further convenience and the liberty to seek more information pertaining to flights and perform amendments to their bookings, for instance, at just a click of a button.

By utilizing the online self service, guests may also receive immediate advice, solutions and trouble-shooting for any concerns or problems that may arise, giving an ease of mind and an enhanced flying experience.

AirAsia Regional Head of Commercial, Kathleen Tan said, "We are always at the forefront of innovation and embark on never-ending effort to provide further improvement and boost the quality of our services. By promoting full automation and self service we will able to provide immediate assistance to our guests, made possible by the technological capabilities that we possess."

"Over the years, we have invested substantially in developing our ICT facilities to keep up with present needs. We are well equipped to fully exploit its benefits and attain competitive excellence in the aviation market. By switching to full automation, guests are presented with options that are simple to manage, cost effective and will benefit both guests and AirAsia in terms of lower cost and enhanced customer service," she added.