According to Pacific Asia Travel Association, China and India will account for more than 150 million outbound tourists by 2010.

The number of Indian and Chinese visitors to Asia Pacific in the first half of 2011 has seen a growth of 12.9% and 18.1% respectively, exceeding the overall 5% increase in arrivals to the region in the same period.

Chinese arrivals to South and Southeast Asia have grown by 58.0% and 44.2% respectively, while Indian arrivals to neighbouring South Asian nations have increased by 47.5%.

The online sector has been a strong driving force behind the increase in travel by Indian and Chinese consumers.

In India, 57% of travellers use an internet search engine and 45% use an online travel agent to source for their information.

In China, majority of travellers use the internet to research their travel plans, however the bulk of them still book their trips via their travel agent. 

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