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Emirates will cut airfare to boost occupancy.
Wednesday, 13th July 2011
Source : Dubai Department of Tourism and Commerce Marketing
Dubai-based Emirates airline will improve occupancy level by cutting airfare as high oil prices put pressure on its profitability, a senior official said.

Emirates President Tim Clark told Bloomberg that the carrier has no plan to cut routes and flights and instead aims to lift occupancy with cheaper tickets. He, however, didn't reveal that when and how much the airline will cut airfares.

Clark said industry is comfortable with oil priced between $60 to $80 per barrel. Brent slipped in Asia more than $1 to below $112 a barrel on Friday.

The biggest international airline will also cut airfares on its 500-seat Airbus A380 aircraft.

Clark said cutting fares on A380 will push up occupancy level needed to break even because the impact of government spending cuts by European and Asian countries means that this strategy is more likely to succeed than raising fares and curbing capacity.

www.dubaitourism.ae
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