TRAVELSURF, specialists in distribution of hotel surplus inventories will release its game changer, global patent pending distribution models for hotels at the HITEC 2011 show in Austin, Texas on June 21st 2011.

TRAVELSURF's new technology addresses the growing challenge facing the lodging industry worldwide – three common issues confronting every hotelier - selling excess/distressed inventories online, generating high yields, while maintaining rate parity across channels.

"Publishing discounted rates online merely contributes to lower average rates and lost revenues. Travelsurf is the new, exciting, Game Changer Technology that enables hotels sell-off those empty rooms yet maintain high yields on all channels." commented Jim Burney, CEO Travelsurf Pvt Ltd., "We've called this new opaque pricing model 'Your Choice @ Your Price' (YC@YP), after using it I'm sure hotels will like to give it their own name like 'Amazing', 'Myth Buster', 'WOW' among others. Call it what you may, we'll guarantee it'll work for you."

Travelsurf's YC@YP distribution model comes in four flavors:

(1) TRAVELSURF.COM: The new B2C portal ( www.travelsurf.com ) for hotel to sell-off their unsold rooms.

(2) YC@YP DIRECT: A 'white label' direct engine that resides on the hotel's website along side of the hotel's booking engine. YC@YP DIRECT complements the hotel's booking engine and when YC@YP DIRECT is out of inventory it redirects the traffic to the hotel's direct booking engine - A Dual SIM strategy to boost hotel bookings!

(3) HOTEL BUSINESS ON WHEELS: A brand new approach to selling direct with focus on taking your business to high traffic areas and closing the sale rather than struggle to drive traffic to the hotel website. Think of it as your business on wheels. Like those mobile lunch trucks that park in front of different offices and customers purchase their lunch right from the truck instead of driving all the way to the restaurant.

(4) YC@YP 'White Label' SOLUTIONS: A customized solution for Hotel Chains, Hotel Associations, DMO, and other niche marketing groups to operate their own B2C portals for their group of hotels. Hotel groups can create their own 'white label' inventory clearance outlets and bring users over to their central booking channels when out of surplus inventory on their clearance outlets – never losing a customer.

Travelsurf.com - The new B2C portal exposes only the hotel "rack" rates along with the hotel name, property and other media rich details to the user. Users after evaluating each product can "short list" their selection and place independent offers to multiple hotels and negotiate a rate simultaneously with their selected list. Hotels who receive offers may accept, reject or counter it.

The negotiation process may be repeated until a win-win deal is reached between a selected hotel and the user or until one of the parties decides to drop out of the negotiations. Users can also indicate their priority preference in case more than one hotel accepts their offer. All successful deals on Travelsurf are non-changeable, non-cancellable and paid in advance. Hotels are able to "bank" the cash once a deal is negotiated.

Hotels sign up on Travelsurf.com for free and only pay a fee when a successful deal is negotiated between the user and hotel. The portal was released in India this year and is being well received by both hotels and consumers. Travelsurf now has an inventory of 500+ hotels in India spread across 33 Tier I and Tier II cities.

YC@YP DIRECT and HOTEL BUSINESS ON WHEELS technologies empower the hotel to sell-off their surplus inventories directly and get optimum yields from all channels. - A 'must have' tool for every hotel in today's environment. Travelsurf is offering a limited time show special TRIAL OFFER for hotels to try out these revolutionary direct models for four months for $89 – No booking fee, Unlimited bookings, No long-term agreement, No contracts to sign - simply test drive the technology and after the trial, hotels may choose to sign up a one year contract for a special price of $99 per month if they wish to do so.

"We have completely automated the entire offline negotiating process, brought it into the online world, improved upon the model, making it more informative, intuitive and efficient." Noted Soham Aimen, Operations Manager Travelsurf Pvt Ltd, "It's like those colorful Indian Bazaars where deals are negotiated constantly between sellers and buyers, but without the noise, confusion and chaos you typically find in these markets".

Travelsurf offers a sophisticated extranet service for hotels to set up and maintain their data and inventories. Travelsurf uses the latest technologies, is OTA standards compliant and can interface with PMS and CRS systems for seamless connectivity.

Travelsurf Pvt Ltd. (formerly TSN Distribution Pvt Ltd.) specializes exclusively in development of online distribution channels for the travel industry with the focus on sale of surplus inventories. The company is head quartered in India and is opening offices in United States and Canada in July 2011. Travelsurf was incorporated in 2009 and its management & staff have extensive experience in hotel operations, online distribution, and state-of-the-art technologies.