Across the globe, consumers continue to turn to the web for their travel needs; from trip research, price comparison shopping and booking, consumers are finding the convenience of the web vital to their personal and business travel.

As we look across markets, with a focus on Asia Pacific in particular, we are finding various demographic trends driving growth across the online travel industry. Understanding these trends is important for suppliers and OTAs alike in order to build a strong online presence and increase their share of consumers' travel wallets.

The following report provides an overview of key trends in the global online travel industry, with a focus on the Asia Pacific region. It also provides an analysis of the low-cost airline market and how consumer demographic trends are influencing these growing online brands.

Globally, 446-million unique visitors age 15+ visited a travel site from a work or home computer in February 2011. This represents one-third of the worldwide internet audience and is an 18% increase in visitors compared to February 2010.

Full story:

www.pata.org/press/low-cost-airlines-the-changing-demographics-of-travel