Spanish-based Sol Meliá Hotels and Resorts and Jin Jiang International Hotel Company have signed a strategic agreement to explore opportunities for growth in China and Europe.
The collaboration between the two hotel groups will cover areas such as hotel development, marketing and sales, reservation systems and loyalty programmes.
The partnership in the China market will include six hotels managed by Jin Jiang in major Chinese cities, such as the Jin Jiang Tower and Marvel Hotel in Shanghai and the Jin Jiang Sanya Royal Garden Resort.
For the European market, it will include hotels such as the Meliá Barcelona in Spain and the Meliá White House in London.
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