Bulgari is set to open a new luxury boutique hotel in London‟s upmarket Knightsbridge area in spring 2012 in time for the London Olympics.

The Bulgari Hotel in London will be the 3rd property launched by the fashion brand, which also has properties in Milan and Bali.

Situated in the heart of Central London in close proximity to Hyde Park, the Bulgari Hotel in London will epitomise the best of the Italian fashion brand, while maintaining a distinctive British feel. The hotel will be fitted out in marbles and fine woods featuring sleek lines and refined colour combinations, with silver as the dominant colour throughout.

The architectural style of the London hotel will reflect the rigour of the Bulgari Hotel in Milan: its classic, solid, contemporary style will consolidate the urban landscape in an area of London that is undergoing a profound transformation.

The 85-room hotel will be the 1st new-build luxury hotel in London for some 40 years. The hotel will feature 7 Bulgari suites measuring 200sq.m or more, with exclusive amenities and services. Bulgari says the restaurant and bar will become the „destination of choice‟ in Knightsbridge.

The hotel will also feature a large ballroom, a private cinema and a 2,000sqm spa and fitness centre with a 25m indoor swimming pool.