Randi Zuckerberg, Facebook director of market development and one of the brand's greatest spokespeople, is slated to discuss how social media is radically changing the way we work, live, communicate and vote at the opening session of the 2011 HITEC^®.

Zuckerberg will present "Change Through Social Media: How the Web is Radically Altering Our World" on Monday, June 20 at the Austin Convention Center in Austin, Texas.

"As the director of market development for Facebook, Zuckerberg (right) knows first-hand how this platform hit the sweet spot of consumer demand for connectedness, and it'll be interesting to hear how she intends to shape its role at the heart of the global social revolution," said HITEC Advisory Council Co-chair Cindy Estis Green, CEO of the Estis Group.

As it moves from a hot buzzword to a central avenue of communication, social media has become crucial to how we do business, communicate, live and even vote. Keep sight on the direction social media is moving with Zuckerberg as she explores how the Web is a completely different place from even a few years ago. She will focus on changes in social media, where the changes have put us today and where they are taking us.

"We are thrilled to have secured Ms. Zuckerberg as our keynote speaker for HITEC 2011," added HITEC Advisory Council Co-chair Allison Morris, senior IT manager for Caesars Entertainment, Inc. "Understanding how current and relevant her message will be, we are confident that she will add value to the experience of attendees."

Zuckerberg is intent on spreading the word and keeping Facebook the premier social networking site. Even though she's CEO Mark Zuckerberg's sister, she is no beneficiary of arbitrary nepotism. Ranked #45 on Hollywood Reporter's list of ‘Digital Power Players,' Zuckerberg has brokered content deals with ABC and Comcast, understands the power of online social networking and believes diversity is the key to Facebook's rapid growth.

Zuckerberg works on the marketing team at Facebook, where she manages partnerships related to media, news and current events, and non-profits. She has led the company's U.S. election and international politics strategy, in addition to managing media partnerships with companies such as ABC News and CNN. Previously, she worked at Forbes as part of the news show, "Forbes on Fox" and authored the book "Spark Your Career in Advertising." Zuckerberg has appeared on CNN, Good Morning America, The Today Show and World News to discuss Facebook's marketing and political initiatives. Zuckerberg holds a bachelor's degree in psychology from Harvard University.

HITEC 2011, a service of Hospitality Financial and Technology Professionals (HFTP®), is the world's largest hospitality technology exposition and conference. The conference is June 20–23. HITEC offers attendees essential education, access to experts and hospitality technology vendors, the opportunity to network with top leaders in the industry and the resources to find cost-effective ways to improve company bottom lines.