From October, 1st 2010, the chain guests can now go online and bring part of the Novotel experience at home.
Novotel, the Accor group's mid-range hotel brand, is strengthening its special bond with customers by launching an online store under the Novotel name: novotelstore.com.
Novotel attentive to customer demand Novotel is responding to genuine demand from customers impressed by the quality of the products they use during their stay. The brand is diversifying its offering by giving guests the opportunity to demonstrate their attachment and remain connected with the brand after leaving the hotel.
Novotel has channeled its service expertise into the website. Web users can receive advice directly when placing an order via instant messaging or by calling customer service on: 00 800 123 22 123*.
The complete Novotel experience at homeOn novotelstore.com, loyal customers of the brand are invited to rediscover all the Novotel values through a selection of products:
- comfort: Novotel bed, pillows, quilt covers
- well-being: bath set, bathrobe, "N" bath & shower products
- family: B.a.b.a design table and chairs, Barbapapa pouf, Barbapapa cushions
- avant-garde contemporary art: DVD Art Digital, Graphic creations by Novotel
Hotels at Home, the online store expert
For this project, Novotel joined forces with Hotels at Home, which specializes in make-the-difference loyalty marketing programs. It provides marketing and logistics assistance to the hotel industry and is world leader in creation of online stores for clients all over the world.
For instance Hotels at Home already collaborates with Sofitel through the online store SoBoutique.
