Hyatt announced today its plans to purify the guest experience for travelers with the introduction of hypo-allergenic rooms at all of its full service properties in the US, Canada, and the Caribbean.

Designed for all travelers but especially suited to guests with asthma, allergies and other respiratory sensitivities, the Respire by Hyatt â"€ Hypo-Allergenic Rooms, powered by PURE Solutions NA, are designed to eliminate up to 98 percent of airborne viruses and bacteria, as well as pollen and other irritants commonly found in indoor environments.

A nationwide survey found that more than half of all U.S. citizens test positive to one or more allergens, demonstrating the need for hypo-allergenic guestrooms.

More than 60 Hyatt hotels currently offer Respire by Hyatt rooms in cities such as New York, Los Angeles, Chicago, San Francisco, Orlando, Atlanta, and Washington, D.C. All other Hyatt Resort, Park Hyatt, Grand Hyatt, Hyatt Regency, Hyatt, and Andaz properties across the U.S., Canada, and the Caribbean will have Respire by Hyatt rooms, with most of them available to reserve by the end of 2010. In total, Hyatt plans to have approximately 2,000 hypo-allergenic rooms at 125 full-service properties.

"The well-being of our guests is a top priority, and with the new Respire by Hyatt rooms, we are able to offer travelers another way to wake up feeling refreshed and ready to take on the day," said Tom Smith, vice president of rooms, Hyatt Hotels & Resorts. "Respire by Hyatt is a simple, but empowering initiative that we are pleased to provide to our guests."

"The decision by Hyatt to offer hypo-allergenic rooms across several of its brands sets a new standard for service that we are proud to stand behind," said Brian Brault, CEO, PURE Solutions NA. "We are delighted to be a part of this impressive effort that allows us to create a unique clean air environment for guests without sacrificing the comfort of the hotel room."

Respire by Hyatt â"€ Hypo-Allergenic Rooms Purification Process

The Respire by Hyatt room concept utilizes PURE's state-of-the-art purification techniques. Each hotel room is treated comprehensively to minimize allergens and irritants from all surfaces and fabrics.

Additionally, all mattresses and pillows are encased in a protective hypo-allergenic covering. The air in the room is continuously circulated through a medical grade purifier, filtering out up to 99 percent of impurities. The room is maintained and re-certified every six months.

For Hyatt guests, this means the air in Respire by Hyatt rooms on average is 10 times more pure than outside air due to lower particulate counts. For more information, please visit www.respire.hyatt.com