Max Starkov of Hospitality eBusiness Strategies to present on mobile marketing at HSMAI's Revenue Management & Internet Marketing Strategy Conference. (June 21, 2010 in Orlando, FL.)

HeBS, the hospitality industry's leading Internet marketing and distribution consulting firm today announces the firm will present at the Hospitality Sales and Marketing Association International (HSMAI) "Revenue Management & Internet Marketing Strategy Conference" in Orlando, FL. HeBS' Chief eBusiness Strategist, Max Starkov, will discuss "Mobile Marketing for Today and Tomorrow" on June 21, 2010 at 9:30 AM at the Orange County Convention Center. A range of topics will be discussed including the mobile distribution channel in hospitality, mobile-ready sites, an action plan for the hotel ‘m-marketer,' and more.

The 2010 conference will focus on the latest trends in revenue management and Internet marketing, and explore revenue optimization, pricing, e-commerce and Internet marketing topics in the context of today's challenging economic environment, through keynotes and twelve breakout sessions.

"Many hoteliers do not fully realize that the mobile Internet is not wireless access to the conventional Internet," said Starkov." The mobile Internet adheres to different rules than the conventional Web. For example more than 90% of mobile users access the hotel website via mobile devices with screen sizes of 320 x 480 pixels (vs. 1280×1024 pixels and above for regular websites), hence the need for mobile-ready hotel websites. Hotel guests—past, current and potential—are already mobile-ready and hoteliers have to respond adequately to this growing demand for mobile services. I look forward to sharing the latest trends and best practices in mobile marketing with the HSMAI conference attendees, and to providing concrete and actionable recommendations on what every hotelier needs to be doing in the mobile space in 2010."

HeBS, a pioneer of mobile strategies in hospitality, creates and implements mobile-ready websites and mobile Internet marketing strategies for its clients. HeBS' principals have written popular articles and research papers on the subject including "Wireless in Travel and Hospitality: Hype or Necessity?" (September, 2001) and "Mobile Marketing & Distribution Strategy in Hospitality: the Future is Already Here" (August, 2009). The firm recently won an Internet Advertising Competition (IAC) award for Best Hotel and Lodging mobile application for The Allison Inn & Spa mobile-ready website. Additionally, during the last EHTEC conference in February, Starkov led a presentation on mobile initiatives hoteliers should invest in for 2010 and how to apply the latest trends and best practices to their mobile Internet marketing strategies.