London's Old Park Lane rocks, Venice's St Mark's Square rocks, New York's Times Square rocks and now, Berlin's most popular boulevard, Kurfürstendamm, will rock! After 18 years on Meinekestraße, Hard Rock Cafe Berlin will relocate to its new home in the heart of Germany's capital city.
Hard Rock Cafe Berlin will be located at the heritage protected Bauhaus building on Kurfürstendamm 224. The new Berlin cafe will feature modern architecture with contemporary design, as well as rare pieces of authentic music memorabilia, a Rock Shop with limited-edition merchandise and Hard Rock's delicious cuisine. The Meinekestrasse location will remain open through Sunday, April 25th, with the new location opening on Monday, April 26th.
The design of Hard Rock Cafe Berlin will incorporate contemporary material, light installations combined with current Berlin architecture trends, giving the restaurant a new look and vibe. The two-floor, 450-square-meter cafe will include seating for 350 guests, two vibrant bars, a cocktail lounge area and a stage for live performances. Hard Rock's picturesque balcony will feature seating for 100, overlooking the Ku'damm and Memorial Church.
"We have enjoyed great success in Berlin for nearly two decades and look forward to the move to Ku'damm," said Kristina Lange, general manager, Hard Rock Cafe Berlin. "This new location will benefit from the enhanced pedestrian traffic and is sure to rock Berlin with great live music, innovative multimedia technology and Hard Rock's world-class dining experience."
Hard Rock Cafe Berlin will receive a completely new collection of memorabilia to display on its walls, including items from many of the world's most beloved and recognizable musicians, as well as contemporary artists with local ties. In addition to rare artifacts from Elvis Presley, John Lennon and The Who, key memorabilia on display will also include a stage outfit worn by will.i.am from The Black Eyed Peas; a bass guitar played by Mike Dirnt of Green Day; a red dress worn by Shakira at the 2009 MTV European Music Awards in Berlin; and a Jackson Mark Morton-Dominion guitar from Lamb of God. The iconic Trabi, once used as a stage prop at U2's Zoo TV Tour, will be the only piece of memorabilia to make the move from the former venue to the new location.
Hard Rock's memorabilia collection will also be highlighted via cutting-edge, innovative multimedia technology. The new Berlin cafe will showcase new and unique interactive experiences for guests, including a mini Rock Wall Solo™ and a Microsoft Surface™ table, each featuring multi-touch technology that enables fans to explore the world's greatest rock ‘n' roll memorabilia collection and virtually tour all of Hard Rock's venues worldwide.