Two hotels in the UK – Doubletree by Hilton, Bristol South, Cadbury House and Ramada Encore London West – have become the first to install Sensiq, Quadriga's new guest communications portal. 

Launched in December 2009, Sensiq is designed to dramatically improve the guest experience and create new value opportunities for hotels.

The portal is being tailored to the specific needs of each hotel and aims to differentiate the in-room guest experience, featuring various marketing and promotional initiatives designed to create new commercial opportunities in line with each hotel's business objectives.  It will also provide a gateway to a vast array of content options.

The 72-bedroom, four-star, Cadbury House Hotel became part of the Doubletree by Hilton franchise in December 2009. Located in the heart of the south-west, it installed Sensiq to create a branded experience in line with its boutique offering.  The portal will also enable the hotel to promote its spa and restaurant facilities to guests as well as provide a huge choice of on-demand entertainment - featuring superb quality HD movies - and TV channels.  Additionally it will enable guests to browse the web via the television.

The Ramada Encore London West offers 150 rooms in a central location for the business traveller looking for convenience and a minimalist environment to relax and unwind. It has implemented Quadriga's Sensiq portal in response to guest demands for more sophisticated in-room technology – providing them with a plethora of relevant and tailored content.

Mark Hands, group general manager at Doubletree by Hilton Cadbury House, says: "What differentiates us from our competitors is the attention to the detail and added benefits we give our guests. As the premier hotel in the region, we aim to give our guests a unique experience when they stay with us, and Sensiq enables us to offer a much more personalised internet and TV service. We're also keen to capitalise on the unique promotional tools within the portal to encourage guests to use the on-site spa and leisure club facilities, which will help drive additional revenues."

Ronald Little, general manager at the Ramada Encore London West, adds: "Guests are used to having the latest technology at their fingertips at home and in the office, and quite rightly expect hotels to keep pace. Sensiq offers them a huge selection of content and a highly intuitive browser-based interface to enable them to quickly and easily access the information and entertainment they are looking for. All in all, it really has ‘wow' factor."

Marc Budie, technology director at Quadriga, concludes: "It's a pleasure to work in partnership with these hotels on the very first Sensiq installations, which pioneer a new concept in in-room technology. This goes far beyond traditional TV entertainment and gives hoteliers the potential to improve the guest experience as well as realise new commercial opportunities."

For more information, please visit www.quadriga.com